Launched in Hong Kong in 2021 and due to roll out across all Prestige territories in Asia in 2022, this dynamic community of women not only inspire and empower each other, but also pave the way for other women to assert their influence in society.
In 2021, Prestige Hong Kong launched its inaugural 'Women of Power 2021' list to celebrate women who have made a difference in their respective field. From the period sequestered alone, BurdaLuxury Hong Kong's Managing Director & Publisher Oceana Ou had this initiative in mind: Women of Power. A list, but also a group of women committed to learning from each other, to teaching others, and to giving back to the community.
Prestige Hong Kong's Women of Power 2021
Behind the Scene video content was created to unveil the 2021 list at event ; also published on Prestige Online and Social Media.
Inside Hong Kong's Women of Power event
In partnership with UOB, Veuve Clicquot, Chloé and Sauvereign, the Women of Power 2021 event was made possible. On 1st December 2021, the event that took place at Zoku & The Terrace, The Hari hotel with 67 guests gathered and shared their perspective on the present and future of Hong Kong. The brand was able to successfully hold a dinner event through brand partnership with notable brands like UOB, Veuve Clicquot, Chloé, and Sauvereign. With a strong and healthy relationship with the local media, Prestige Hong Kong's Women of Power 2021 successfully gained local media coverage being featured on the South China Morning Post.
Special Printed Supplement: Prestige Women of Power 2021
Prestige Hong Kong's Women of Power 2021 have a broad focus on the impact of women’s empowerment on several angles introduced by Hong Kong's most influential women from different industries. The inaugural list was published as a printed supplement Women of Power, distributed with December issue of Prestige Hong Kong.
Prestige Hong Kong Online Coverage
Prestige Hong Kong's Women of Power 2021 finally reached 12.500 pageviews which equals to 13% of the website’s traffic during reporting period. Women of Power content drove traffic for the Prestige Hong Kong site where 9 stories made it to the top 50 pages.
Social Media Coverage
Prestige Hong Kong team has driven the pre-event buzz volume up on social media to get the followers interacting with the campaign early. From Instagram stories to feeds, the team began the launch with a teaser campaign – offering glimpses of Women of Power concept – followed by a seamless Instagram panorama with posts featuring 9 laureates in each tile. Through social media initiatives, it’s been proven a success. As can be see through the social growth rate which has increased by 0.846 percent. In addition to the growth percentage, the number of followers on Prestige Hong Kong's Instagram account has risen to 30,399.
Prestige Malaysia's Women of Power 2022
As the brand continues to deliver a message of women empowerment across the region, Prestige Malaysia also introduced their edition of 2022's Women of Power featuring inspirational Malaysian women who have made their mark. From athletes to activists, each has made a social impact in their own way and seeks to uplift and motivate the next generation of trailblazing women.
Stay tuned for more on Prestige's Women of Power and upcoming powerful initiatives across Prestige brands in different countries.