Life at BurdaLuxury – Lar Limviriyalers

Life at BurdaLuxury – Lar Limviriyalers

Sirima (Lar) Limviriyalers is the Deputy Managing Director at BurdaLuxury Bangkok and has worked with the brand for 20 years.

How's your career journey like at BurdaLuxury? 

I started off my journey at BurdaLuxury as Marketing Manager and now I'm taking on a role as Duputy Managing Director of BurdaLuxury Bangkok.

What sort of duties do you have at work? 

Overseeing Sales and Marketing, including AUGMENT and all commercial segments of BurdaLuxury in Thailand. 

What’s the most exciting part of your job? 

Shift brands to digital and monetize them, as well as develop new campaigns to respond to Thai luxury audience.

What’s the most interesting thing you’re working on right now? 

Turn Prestige upside down. Provide trustworthy connections with luxury brands working with BurdaLuxury.     

As you have been with Burda for 20 years and recently rejoined, what are the changes you have noticed and what led you to the decision to return? 

The team is so energetic as ever. BurdaLuxury's culture really highlights the value of team and people. The opportunity to grow is limitless. BurdaLuxury is strong in the luxury market. This company is like my second home and colleagues really work together to pursue the mutual goal.  

What three words to describe yourself? 

Team work. Work Smart. Make it happen. 

What’s the best advice you can give to someone who just started their career? 

Do your best every day. And leave no regret.

Maneekan Viratham Poonsawat

Regional Senior Executive - Communications & Corporate Development