We’re back again with ‘Meet the Team’ section where you get to know about your colleagues and teams across BurdaLuxury Family. In this month’s ‘Meet the Team’, get to know the Creative Content team in Thailand, as we talk to Ploylada Prommate, Head of Creative Content!
Can you tell us about the Creative Content team — what is the team like, and what are their roles?
Our Creative Content team is a group of creative minds dedicated to crafting compelling stories and content for Lifestyle Asia Thai. Our main goal is to create content that resonates with the younger Thai audience, helping them elevate their lifestyles. We aim to be their go-to source for all things related to luxury living.
As Head of Creative Content, what would you consider the most exciting aspects about your role?
Watching my team thrive! I feel incredibly lucky to lead a group of creative minds who fearlessly explore new ideas and keep inspiring each other. Seeing them come together on this journey to help Lifestyle Asia Thai achieve its goals fills me with immense pride.
What inspired you to work in publishing/media?
Working in media gives me the chance to share meaningful stories with our readers.
What does a typical day of Creative Content team look like?
Our Performance and Perception teams collaborate closely to curate compelling stories. The Perception team dives into client stories and viral content, while the Performance team focuses on crafting SEO-optimized content.
What’s your favourite topic you’ve covered this year?
One highlight for me this year was our coverage of “Rolling Loud Thailand.” It was their debut event in Thailand, and we had the exclusive opportunity to review the event, connect with the organizers, and explore potential future collaborations. We’re eagerly looking forward to similar opportunities in the year ahead.
Join us at BurdaLuxury!
