About BurdaLuxury
BurdaLuxury is one of Asia’s most vibrant and progressive independent media houses. Its portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, PIN Prestige, and Travel+Leisure India & South Asia.
Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com, PinPrestige.com and Travelandleisureindia.in. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Operating in 14 countries, Burda employs over 10,000 people and owns 250 media brands.
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We’ve worked with hundreds of premium and luxury brands across a variety of different industries to shape their brand story in a way that resonates with consumers.
Rediscovering the Gems of Abu Dhabi: A Multi-Influencer Campaign by Travel + Leisure India & South Asia and Department of Culture and Tourism Abu Dhabi
In collaboration with the Department of Culture and Tourism Abu Dhabi, Travel + Leisure India & South Asia launched a 3-part campaign aimed at rediscovering the gems of Abu Dhabi. The campaign included a multi-influencer strategy across 3-4 months, bringing in unique perspectives from editorial, celebrity, and influencer-driven content. The campaign delivered multiple forms of media, including print articles, ads, native stories, banners, social content, and takeovers. Influencer marketing played a crucial role in the campaign, featuring three leading celebrities and influencers – Rashmika Mandanna, Chef Anahita Dhondy, and Akush Bahuguna.
Read More...Immersive Event Coverage: Sirus Tanya’s High Jewellery Collection 2022 Launch by Prestige Thailand
Sirus Tanya, a luxury jewelry brand, wanted to launch their newly renovated store and introduce their latest High Jewellery Collection 2022 to new customers while also reinforcing their sense of community. To achieve this, they hosted a special event at their flagship boutique in Siam Paragon, Bangkok, which was attended by 20 guests. Sirus Tanyawattanakul, the CEO and Founder, was present at the event to educate the distinguished guests on each exquisite piece with the help of a team of experts.
Read More...Lifestyle Asia India’s April #TravelWithLSA Cover Achieves Over 7.5M Organic Reach
Lifestyle Asia India’s digital cover for April 2022, #TravelWithLSA, featured popular Bollywood actress Sonakshi Sinha. The cover story was about her passion for travel and how it has influenced her on a personal level. The collaboration with Sonakshi Sinha and her large fan following helped to boost the reach of the cover on social media, resulting in significant engagement for Lifestyle Asia India.
Read More...The Macallan x Renowned Michelin-starred Chef Vineet Bhatia
The Macallan, one of the world’s most sought-after single malt whisky brands, collaborated with renowned Michelin-starred Chef Vineet Bhatia to showcase the craft and excellence behind the Macallan single malt whiskey. The collaboration aimed to showcase a bespoke menu curated by Chef Bhatia and Jodie Marriott, Brand Education Manager at The Macallan-The Middle East, Africa, and India, featuring a marriage of Indian spices with The Macallan’s subtle yet distinct flavor profile.
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