The global nutrition brand needed to engage with a wider audience in a more lifestyle-oriented manner that still incorporated its products.
To do so, AUGMENT enlisted the help of Herbalife’s brand ambassadors. Together a series of informative and educational videos were created that highlighted how these sportspeople use the Herbalife products and their other nutritional secrets. For instance, we worked with fitness guru Shayamal Vallabhjee to create a ‘Nutrition & Fitness’ video series. Along with these video segments, which were handled by the team at every stage, there was even a print solution highlighting these brand ambassadors. It was distributed alongside Burda Media India’s publications.
Shayamal Vallabhjee X Herbalife: A Healthy Diet
Shayamal Vallabhjee X Herbalife: Balance
Shayamal Vallabhjee X Herbalife: Leg Drive Exercise
Shayamal Vallabhjee demonstrates the leg drive exercise.
Shayamal Vallabhjee X Herbalife: Core Tips
Shayamal Vallabhjee X Herbalife: Step Up Exercise
Shayamal Vallabhjee X Herbalife: The Importance of Water
Shayamal Vallabhjee X Herbalife: The Importance of Water
AUGMENT provided digital offerings such as a series of videos, social media posts and printed articles. The campaign successfully generated 100,000 views, 350,000 print readership, 40 assets and 2 million views on client platforms.
