Travel + Leisure India & South Asia launched their April 2022 cover featuring the renowned Bollywood actress and Miss World 2017 winner, Manushi Chillar, against the breathtaking backdrop of The Leela Palace Jaipur. This case study explores how the collaboration between the Leela Palace Jaipur and Philips helped Travel + Leisure India & South Asia reach a wider audience, increase their social media visibility, and create lasting impressions across various platforms.
Mission
The primary objective of this collaboration was to create a stunning cover that showcased the exclusive décor and architecture of The Leela Palace Jaipur and Manushi Chillar's charm and beauty. The secondary objective was to increase the visibility of the brand's digital and social media platforms, and engage with their target audience through captivating content and native articles.
Solution
Travel + Leisure India & South Asia collaborated with The Leela Palace Jaipur and Philips to create a successful April 2022 cover integration. The brand selected Manushi Chillar as the ideal cover star due to her immense popularity and Instagram following of over 6.4 million. To showcase the hotel's décor and architecture inspired by Rajasthan, the brand partnered with The Leela Palace Jaipur, which recently underwent renovations in 2021. Additionally, Philips was invited as the styling partner to showcase their garment care range, which helped keep Manushi Chillar's clothes crease-free and stylish for her public appearances.
Achievement
The collaboration with The Leela Palace Jaipur and Philips helped Travel + Leisure India & South Asia achieve their objectives, including increasing social media visibility, engaging with their target audience, and creating a lasting impression across various platforms. The brand gained over 8 million views, with 32.6K subscribers on their YouTube channel. The campaign's native articles were divided into three categories and explored the stay experience at The Leela Palace Jaipur, Manushi Chillar's cover shoot, and the cover shoot experience in Jaipur. The brand also produced two video series: Introducing the Cover Star and Behind the Scenes, which received positive engagement and helped increase brand awareness.
Find out more about this exclusive cover, visit here.
