On the evening of Tuesday, 15 April 2025, AUGUSTMAN Malaysia ushered in the celebration of the brand’s annual A-List with A-List: The Call at the Satellite Restaurant & Bar, Imperial Lexis Kuala Lumpur, set against the backdrop of the Petronas Twin Towers – in partnership with Cycle and Carriage, Guess, and Johnnie Walker Blue Label.
A-List is one of the brand’s most exclusive private networks, a symbol of excellence, and a platform for showcasing Malaysia’s finest gentlemen. This year, AUGUSTMAN announced its A-List campaign in Singapore for the very first time.
The evening kicked off with A-List alumni and future A-Listers arriving at the venue to receive welcome drinks, providing them with the opportunity to network as well as setting the tone for the night as Farhan Shah, Editor-in-Chief, AUGUSTMAN Malaysia & Singapore prepared to formally welcomed everyone.
Welcome speeches for the evening commenced with Lena Kwek, Managing Director & Publisher for BurdaLuxury Singapore & Malaysia who welcomed A-List alumni and past Men of the Year awardees, and thanked everyone for arriving with their A-game, before passing it over to Farhan who reiterated the purpose of AUGUSTMAN’s A-List.
“A-List started in 2014 in Malaysia, with the purpose to find gentlemen who embody style, substance, and success. Someone who is considered the ‘modern gentleman’ – the definition of this term is always evolving,” said Farhan.
The rest of the evening was open to guests enjoying live performances from Clinton Jerome Chua, an A-List alumni from the class of 2020, and DJ Curzon, awardee of AUGUSTMAN Men of the Year 2018.
With A-List: The Call, AUGUSTMAN is enhancing transparency around the selection process by introducing an interactive, experience-led approach. An undercover brand representative spent the evening engaging with potential A-Listers to determine whether they embody the values that determine an A-List, ensuring a selection process that is both authentic and aligned with the brand’s vision.
For more on AUGUSTMAN Malaysia’s A-List: The Call, please click here.
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ABOUT AUGUSTMAN
Available in Malaysia and Singapore, AUGUSTMAN’s print edition was launched in 2006, followed by the digital platform in 2009. Since then, the title has evolved to become one of the most prominent men’s lifestyle publications in the industry.
