Björn Rettig appointed as new CEO of BurdaLuxury

Björn Rettig appointed as new CEO of BurdaLuxury

Björn Rettig is appointed as new CEO of BurdaLuxury. He replaces with immediate effect Sven Friedrichs, who has headed Burda’s business in Asia since 2017. BurdaLuxury operates in Singapore, Hong Kong, Thailand, Malaysia, and India with 470 employees.

Björn Rettig joined Burda in 2017 heading the business in India. Björn Rettig joined Burda in 2017 heading the business in India. Prior to joining Hubert Burda Media, he was Managing Director of the Bauer Media Group in Wroclaw/Poland and worked as Executive Vice President/COO for Phoenix Press.


“I am very pleased that Björn Rettig will take over the role as CEO for BurdaLuxury. He has already very successfully expanded our business in India and will be instrumental in driving the further transformation process of the entire Group in Asia. Björn Rettig will be supported by Martin Weese as COO, who will take over this role in addition to his current position as Head of Business Development at Burda International. I would like to thank Sven for his commitment and dedication over the past years and wish him all the best, both professionally and personally.”

Martin Weiss, Member of the Board at Hubert Burda Media

Sign up for our newsletters to have the latest stories delivered straight to your inbox every week.

Maneekan Viratham Poonsawat

Maneekan Viratham Poonsawat

Regional Assistant Manager - Communications & Corporate Development

Maneekan Viratham Poonsawat
Recommended For You
BurdaLuxury Appoints Meher Bajwa as Editor-in-Chief of Travel + Leisure India and South Asia

BurdaLuxury Appoints Meher Bajwa as Editor-in-Chief of Travel + Leisure India and South Asia

NEW DELHI AND BANGKOK – 27 January 2026 – BurdaLuxury, Asia’s leading media company, today announced the appointment of Meher Bajwa as Editor-in-Chief of Travel + Leisure India and South Asia. In this role, Bajwa will lead the strategic direction and editorial growth for the brand, shifting towards a discovery-focused, culture-first approach that will see […]

HELLO! Magazine Thailand Hosts Fourth Annual HELLO! Taste Awards

HELLO! Magazine Thailand Hosts Fourth Annual HELLO! Taste Awards

HELLO! Magazine Thailand celebrated its fourth annual HELLO! Taste Awards on the afternoon of 22 January 2026 at the Grand Ballroom of The Okura Prestige Bangkok in partnership with Scarlet Platinum M Card, Bangkok Bank M Visa, Mali Brand, Flying Goose Sriracha, and HIBIKI Suntory Whisky. For its 2026 edition, HELLO! Magazine Thailand’s HELLO! Taste […]

Journeys with a Purpose: How Jet-Set Philanthropy is Changing Luxury Travel

Journeys with a Purpose: How Jet-Set Philanthropy is Changing Luxury Travel

Bracing for dawn, a small group gathers at the edge of the village with work gloves and quiet purpose. They are not here for a spa treatment or a curated dinner; they have flown in expressly to hang beehives along a wire, creating a living fence that will deter elephants from trampling fields and, in […]