On the evening of 10 September 2025, BurdaLuxury hosted an intimate thought leadership fireside chat, presented under Travel + Leisure Southeast Asia, Hong Kong and Macau at Soho House Bangkok.
Following the unveiling of the brand’s inaugural white paper in June – Christoph Pagel, COO, BurdaLuxury alongside Jeninne Lee-St.John, Editor-in-Chief, Travel + Leisure Southeast Asia, Hong Kong and Macau took to Soho House Bangkok to unveil travel trends and provide insight into the future of hospitality to the industry’s leaders and tastemakers.
The insights delved into the mindset of Gen Z travellers, from how they plan, budget, and navigate their getaways, to unpacking the values that shape their decision and their evolving perceptions of luxury. Pagel and Lee-St.John emphasised that in order for brands to build enduring relationships and position themselves as true allies for the new generation, they must craft experiences that meet the expectations of contemporary luxury travellers.
Guests were invited to consider what “luxury” truly looks like in an era shaped by digital fluency and evolving lifestyle aspirations. The evening ended with a surprise quiz, with the winner receiving a gift voucher for a 3-nights stay at the Kaamala Resort Ubud in the presidential two bedroom private pool villa courtesy of Ini Vie Hospitality.
The intimate fireside chat highlighted that the future of travel is not just within destinations, but it lives in the ability for brands to anticipate and adapt to the desires of the next generation.
DOWNLOAD THE FULL REPORT HERE.
###
About Travel + Leisure Southeast Asia, Hong Kong and Macau
Travel + Leisure Southeast Asia, Hong Kong and Macau explores destinations through the perspective of the individuals that make travel so special, finding creative ways to tell meaningful stories and celebrate authentic luxury experiences. The Asian edition of the world’s leading travel brand, Travel + Leisure Southeast Asia, Hong Kong and Macau is the go-to source of travel inspiration, with an audience of luxury travellers, high-net-worth individuals, CEOs, and entrepreneurs. Travel + Leisure globally, and in this region specifically, enjoys a remarkable history of credibility and is the bible of luxury travel in Asia and abroad.
