Burda Luxury

AUGMENT X Honor to Bring Out the Artistic Elements of its Recent Release of 5x and 5c Models

by Maneekan Viratham Poonsawat |

AUGMENT X Honor to Bring Out the Artistic Elements of its Recent Release of 5x and 5c Models

Mission

Honor is a leading global provider of smart devices including high quality smartphones, tablets, laptops and wearables, accessories. In order to bring out the artistic elements of its recent release of 5x and 5c models, and highlight how professionals could use them.

AUGMENT X Honor: 5X

Solution

The video team at AUGMENT produced a series of 5 videos featuring dancers, artists, chefs and musicians to follow a day in their lives, and see how the phone and its technology could help them achieve their dreams. Each video focused on a different professional, thereby highlighting a different feature that consumers could interact with.

Achievement

In addition to the featured videos, AUGMENT also produced printed advertorials for this campaign specifically. This initiative has gained 60,000 digital views and 200,000 views on client platforms.

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Maneekan Viratham Poonsawat

Maneekan Viratham Poonsawat

Regional Assistant Manager - Communications & Corporate Development

Maneekan Viratham Poonsawat
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