AUGMENT X Honor to Bring Out the Artistic Elements of its Recent Release of 5x and 5c Models

AUGMENT X Honor to Bring Out the Artistic Elements of its Recent Release of 5x and 5c Models

Honor is a leading global provider of smart devices including high quality smartphones, tablets, laptops and wearables, accessories. In order to bring out the artistic elements of its recent release of 5x and 5c models, and highlight how professionals could use them.

The video team at AUGMENT produced a series of 5 videos featuring dancers, artists, chefs and musicians to follow a day in their lives, and see how the phone and its technology could help them achieve their dreams. Each video focused on a different professional, thereby highlighting a different feature that consumers could interact with.

AUGMENT X Honor: 5X

AUGMENT X Honor: DJ

AUGMENT X Honor: Artist

AUGUMENT X Honor: Dancer

AUGMENT X Honor: Chef

In addition to the featured videos, AUGMENT also produced printed advertorials for this campaign specifically. This initiative has gained 60,000 digital views and 200,000 views on client platforms.

Sign up for our newsletters to have the latest stories delivered straight to your inbox every week.

Maneekan Viratham Poonsawat

Maneekan Viratham Poonsawat

Regional Senior Executive - Communications & Corporate Development

Recommended For You

Travel+Leisure India & South Asia Collaborates with Hyundai to Launch ‘Road to Sustainability’ Series

Following the release of the Hyundai KONA Electric, Hyundai would like to emphasize the goal of this new electric vehicle, which was to encourage people to go electric while also promoting sustainability through the 'Road to Sustainability' series.

HELLO! Thailand Releases First-ever Digital Cover Targeting Online Audience

As the number of online audiences and readers continues to grow, brands cannot rely solely on traditional ad campaigns. Brands can no longer rely solely on traditional advertising techniques as the number of online audiences and readers grows. HELLO! Thailand went above and beyond each month by releasing multiple print covers.

PIN Prestige Malaysia x The Macallan Hosts an Exclusive Whisky Tasting Event

PIN Prestige Malaysia and The Macallan have collaborated to host an exclusive whisky tasting event titled 'The Macallan x Astor Bar Flight Experience Guide' in The Macallan M Room at Astor Bar, St. Regis Hotel Kuala Lumpur.