Jeep knew before going in exactly what they wanted: to attract affluent consumers in South India—it was one region they had not been able to tap into yet. They wanted to target those people who sought adventure and thrills, and were ready to break free from the regular SUV.
Rana Daggubati with the Jeep Wrangler
As reaching the South Indian audience was the priority, AUGMENT’s solution was to work with a star who has incredible face value there: Rana Daggubati. The video captured Daggubati with the Jeep Wrangler, each drawing sturdiness and support from each other. The Wrangler’s features were as much of a hero as the superstar.
With the launch of a video featuring Rana Daggubati, the brand successfully gained 150,000 views and 53,000 engagement. The campaign reached to 7 million social media followers and 26 media outlets.