Personal Branding

Personal Branding

AUGMENT is our digital content studio offering premium content services to help you achieve your business and marketing objectives. From the way you choose to create your own identity, to building up your online presence, every step cultivates the persona that speaks your brand.

A 360-approach to personal branding, AUGMENT creates an all-in-one package to enhance your branding through exclusive courses with the industry experts and social media implementation by the team of creative individuals. Learn and get yourself familiarized with the foundation of personal branding in order to build your own brand.

The ultimate personal branding 101 program

One-on-One Personal Branding consultancy from strategic development to comprehensive communication plans and holistic visual-focused implementation across relevant platforms.

  • Brand Strategy & Positioning
  • Visual Design
  • Photography
  • Copywriting
  • Design & Development

Module 1: Reinventing You

To position yourself in the market and social landscape, AUGMENT team will assist you in determining who you are, identifying your area of expertise and defining your audiences. Dig deep down on how to establish your own brand with strategies on how to create yourself as a brand. Once the brand identity has been defined, the client will have a clearer direction on how to develop their personal brand.

  • Personal Branding Assessment: The Process
    • 360 degree analysis and insight into your social media platforms
    • Interviews with key people who can help define the characteristics that make up your personal brand
    • Identifying the right target audience
  • Defining your brand values: goals, mission, vision, and purpose
  • Designing your Brand Archetype
  • Creating your Personal Brand Guide

Module 2: Style & Substance

AUGMENT provides effective strategy that build awareness and recognition. The most crucial part for personal branding is “first impression”. How to dress for different occasions or dress-to-impress. Indicate and exude confidence with the use of body language. Find your signature style which suits who you really are in order to present yourself through different postures for media interview and create lasting memories.

  • Developing Your Look and Style:
    • Figure analysis
    • Color Theory
    • Style Guide​
    • Improving Your Act:
    • How to pose professionally and creatively
    • How to perform the proper business etiquette
  • Personal Shopper
  • Professional Photoshoot

Module 3: Powerful Storytelling and Channels

Create compelling story telling to build your brand professionally. The mentor will guide you how to tell your story effectively through professional storytelling techniques. Practice how to be a good speaker to build more confidence for your public speaking and optimize your storytelling through communications techniques.

  • Defining your goals and brand persona
  • Creating your Strategic Content Pillars
  • Optimizing Your STORYTELLING 
  • Defining online communication channels and strategy

Module 4: Speaking Your Brand

Offer insightful content that match with platform's characteristic. With an engaging series of content and refined content angles, the client will be able to gain more reach and impressions via online and offline platforms.

  • Improving your public speaking and communication skills
  • Creating a powerful signature talk in order to speak with clarity, conviction, and confidence
  • Practicing various techniques for powerful speaking i.e power of using hands and gestures, power of voices, building rapport, bridging technique, effective start, and landing your speech.
  • How to Structure Content Effectively

Module 5: Implementation

Provide statistical analysis to track your performance effectively. To enhance or build online presence, the key is to optimize the best out of brand identity and stories.

  • Executing the agreed-upon content plan, including writing and posting
  • Template Design: we work with design experts to ensure your content reflects your personal brand
  • Setting up your online channels to make sure the process is as seamless as possible for you
  • Selecting and updating your social media profiles: Facebook, Instagram, LinkedIn, Youtube  and Tiktok
  • Professional personal profile bio by HELLO! professional content creator team
  • Enhance reach and engagement through an effective boosting strategy led by our team of digital experts

At the end of Personal Branding project, the participants will be able to create their own engaging brand stories.

For more information, visit Augment.

Maneekan Viratham Poonsawat

Regional Senior Executive - Communications & Corporate Development