Volkswagen has always believed in the importance of the journey, both literally and metaphorically. They just needed a base for this, along with the right selection of people whose journeys truly define themselves, and who had carved their own niche.
Neeta Lulla, Sunidhi Chauhan and Sumeet Vyas
This is where AUGMENT brought in three leading celebrity-influencers: Neeta Lulla, the designer; Sunidhi Chauhan, the singer; and Sumeet Vyas, the actor. A three-part video series was launched, which highlighted the intricacies of the journeys of three respective frontrunners. Along with the film-like videos that were produced, directed and edited for each personality, a print campaign was also carried in Travel + Leisure’s issue, which featured elegant portraiture and non-intrusive and seamless inclusions of the Volkswagen Tiguan. Through digital and print initiatives, the campaign has gained 1.7 million reach, 120,000 engagement and 110,000 views.