Thailand’s most prestigious Personal Branding course, ‘HELLO! CEO BRANDING’. Through a curated step-by-step course, you’ll learn how to build your own personal brand, from fundamental branding theories to personalised advice to ensure your brand creates a lasting impression.
With the growing importance of digital presence, CEO branding is as important as the product branding. Prominent business leaders like Richard Branson, Elon Musk, and Steve Jobs have proven the success of their personal branding. HELLO! Magazine Thailand sees the growing trend of personal branding and there is no master classes offered the total learnings in the market .Therefore, HELLO! CEO Branding is an answer for CEOs and business entrepreneurs.
Unlock your full potential with Thailand’s industry-leading experts and benefit from exclusive networking opportunities from HELLO! Thailand that will transform your personal brand in 6 weeks. HELLO! Thailand’s personal branding course will help CEOs and entrepreneurs build a strong personal brand that creates a lasting impression. You will also learn from Thailand’s industry-leading experts, with opportunities to apply the theories and insights gained from the course.
WEEK 1: Decode & Understand CEO Branding
Decode the techniques behind CEOs and celebrities' branding to create your own brand with Waraporn "Tah" Siriboonma, Managing Director who has been spearheading HELLO!'s branding for over 10 years.
To put it simply, Personal Branding is all about how you portray yourself as a brand. Throughout the course, each instructor will be digging deep down on how to establish your own brand. For today, our discussion covers overall strategies on how to create yourself as a brand. So, those attended the class today will get to learn the techniques, different approaches to seek their identities and choose only the identity which is relevant to their intended audiences. Once fully understand the concept, you’ll have a clearer direction on how to develop your brand.
Week 2: Define Yourself as a Brand
Find your strength and define your true self to create your own personal branding. Make a strategic move though LEGO® SERIOUS PLAY® and redefine yourself.
For 'Define Yourself as a Brand' session , Instructor Poom, The Master of LEGO® SERIOUS PLAY® will be discussing brand identity through LEGO® SERIOUS PLAY®. Life experience could be partly used in a productive approach, especially in “Vision Statement” or “Mission Statement”. The brand archetype you currently possess could be sharpened to create further improvements. As for the main objective for this lesson, everyone should be able to see themselves much clearer-- If you can perceive yourself from different aspects, it will help you construct an obvious and exclusively-unique identity.
WEEK 3: CEO Sharing & Storytelling
Learn how to communicate your Personal Branding through Story Telling and plan a professional communications strategy.
As for “CEO Sharing & Storytelling”, the topic covers “The Ultimate Storytelling Method”. The instructor will guide you how to tell your story effectively through WOW Storytelling techniques. Learn from the experts inside out and from inner to outer self. Practice how to be a good speaker to build more confidence for your public speaking and optimize your storytelling through communications techniques.
WEEK 4: Personal Branding on Social Media
Learn step-by-step how to curate content and develop communications techniques to optimize your Personal Branding.
With the growth of digital world, it is necessary to know the nature of social media and essential elements of communications platforms. Join a special workshop where you will learn how to use various types of social media, whether it is Facebook, Instagram, Twitter, or Tiktok that would amplify your identity.
WEEK 5: CEO's Style & Etiquette for Success
Discover the true CEO style that signals confidence and composure. How to dress like a CEO and what are necessary etiquettes for dealing business.
The most crucial part for 'CEO's Style & Etiquette for Success' is “first impression”. How do we dress on different occasions? How do we dress-to-impress and what kind of body language should we use to indicate whether we are confident enough. Find your “signature pose”, Body language, manners and etiquette. Also, finding your own style which suits who you really are in order to present yourself through different postures. You can forge yourself through Branding and make it memorable unlike any other brands. It will somehow enhance confidence in your clienteles. Also, it could be developed into other aspects such as favourable outcomes that you are expecting for. And even profits that you could attain from your business. The participants be discussing Colour Theory and as well as conducting an analysis on colours. So they can match their outfits and see which colour has an effective influence. In addition to the analysis is a workshop to see which kind of personality fits you. What is your tone of colour? And what kind of clothes should you wear? Moreover, you’ll get to know what physical features you possess. Which are considered as your flaws and how do we conceal it?
WEEK 6: CEO Sharing & Pitching
As the course wraps up, HELLO! Magazine Thailand organizes CEO Sharing & Pitching to close the exclusive masterclass in style. With the CEO Sharing sessions, guest CEOs will share their experience on how they created a successful branding. The CEO pitching challenge is a final test for the participants to see if they fully understand what's been taught by leading experts throughout the course. Participants will be judged by Thailand's personal branding gurus.
Following the CEO pitching challenge, participants will be joining an End of the Course party where all participants gather to enjoy exclusive performances.
Qualifications
To be eligible for HELLO! CEO Branding, participants must meet the following requirements:
• Women or Men from 25 years old and above.
• Top executives of large corporations, business owners, executives in family businesses, and investors.
• HELLO! Magazine Thailand reserves the right to select the participants.
