Mission
Celebrating empowerment and a constant drive towards making the world a better place, Prestige Hong Kong partnered with Chaumet and Emily Lam-Ho to spread a message of how important it is to give back to the community.
Solution
Prestige Hong Kong’s collaboration with luxury jewelry brand Chaumet and eco-warrior Emily Lam-Ho is a prime example of how a media outlet can help align a brand’s values with sustainability and innovation.
The print initiative featured a magazine cover, editor’s note, and a 10-page cover story with product placement. The story highlighted Chaumet’s commitment to sustainability and innovation, showcasing its use of ethically sourced materials and environmentally friendly production processes. The cover story also featured Emily Lam-Ho, a Hong Kong-based entrepreneur and mother of two, who is a well-known advocate for sustainability.
In addition to the print initiative, Prestige Hong Kong curated a digital story featuring Emily Lam-Ho. The story showcased her personal journey towards sustainability and her efforts to promote eco-friendly practices in Hong Kong.
Achievement
The campaign was a success, with the print initiative receiving positive feedback from readers and the digital story generating significant engagement on social media. The collaboration was able to showcase Chaumet’s commitment to sustainability and innovation while also highlighting the important work of eco-warriors like Emily Lam-Ho.
The print and digital initiatives were able to align Chaumet’s brand values with sustainability and showcase the work of eco-warriors like Emily Lam-Ho. This partnership highlights the importance of collaboration and the role that media outlets can play in promoting positive change.
