Home > Explore How Lifestyle Asia Thailand Promotes Sustainability for Highland Park

Explore How Lifestyle Asia Thailand Promotes Sustainability for Highland Park

by Maneekan Viratham Poonsawat | February 23, 2023February 23, 2023

Highland Park wanted to demonstrate that the Good Life is a sustainable life on International Women's Day. They hosted an upcycling workshop with Lifestyle Asia Thailand on March 8th at the romantic Blooming Gallery café. Lifestyle Asia Thailand gathered 15 of the coolest women in town for a workshop on upcycling everyday items into home décor to celebrate the enterprising spirit, beauty, and creativity of women, as well as the launch of Highland Park's 15-Year-Old Viking Heart Single Malt Whisky.

Client Challenge

Highland Park wanted to mark International Women's Day with a workshop activity. Because their 15-Year-Old Viking Heart Single Malt Whisky bottle is made of ceramics, they wanted to promote upcycling as well.

Solution

Lifestyle Asia Thailand invited 15 KOLs to participate in the floral decoration with the ceramic bottle of 15-Year-Old Viking Heart Single Malt Whisky, whose lifestyle revolves around sustainability and empowering society through positive mindset. Lifestyle Asia Thailand created curated online articles, video series, social media content, and post-event publicity.

Achievement

Lifestyle Asia Thailand delivered 500 pageviews, 90k reach, 600 engagements and 17k video views.

Maneekan Viratham Poonsawat

Regional Assistant Manager - Communications & Corporate Development

Recommended For You

HELLO! Magazine Thailand Hosts H! LIST 2023: ‘The Glamour of Nature’ Charity Dinner

The event of the year was set to celebrate the release of the ‘H! LIST 2023’ magazine and honour celebrities who are devoted to serving society. HELLO! Magazine Thailand recently hosted its annual charity dinner, titled “H! LIST 2023: ‘The Glamor of Nature’ Charity Dinner,” in celebration of the special edition release of the magazine […]

Rediscovering the Gems of Abu Dhabi: A Multi-Influencer Campaign by Travel + Leisure India & South Asia and Department of Culture and Tourism Abu Dhabi

In collaboration with the Department of Culture and Tourism Abu Dhabi, Travel + Leisure India & South Asia launched a 3-part campaign aimed at rediscovering the gems of Abu Dhabi. The campaign included a multi-influencer strategy across 3-4 months, bringing in unique perspectives from editorial, celebrity, and influencer-driven content. The campaign delivered multiple forms of media, including print articles, ads, native stories, banners, social content, and takeovers. Influencer marketing played a crucial role in the campaign, featuring three leading celebrities and influencers - Rashmika Mandanna, Chef Anahita Dhondy, and Akush Bahuguna.

Sirus Tanya Flagship Store at Siam Paragon

Immersive Event Coverage: Sirus Tanya’s High Jewellery Collection 2022 Launch by Prestige Thailand

Sirus Tanya, a luxury jewelry brand, wanted to launch their newly renovated store and introduce their latest High Jewellery Collection 2022 to new customers while also reinforcing their sense of community. To achieve this, they hosted a special event at their flagship boutique in Siam Paragon, Bangkok, which was attended by 20 guests. Sirus Tanyawattanakul, the CEO and Founder, was present at the event to educate the distinguished guests on each exquisite piece with the help of a team of experts.