Highland Park wanted to demonstrate that the Good Life is a sustainable life on International Women’s Day. They hosted an upcycling workshop with Lifestyle Asia Thailand on March 8th at the romantic Blooming Gallery café. Lifestyle Asia Thailand gathered 15 of the coolest women in town for a workshop on upcycling everyday items into home décor to celebrate the enterprising spirit, beauty, and creativity of women, as well as the launch of Highland Park’s 15-Year-Old Viking Heart Single Malt Whisky.
Client Challenge
Highland Park wanted to mark International Women’s Day with a workshop activity. Because their 15-Year-Old Viking Heart Single Malt Whisky bottle is made of ceramics, they wanted to promote upcycling as well.
Solution
Lifestyle Asia Thailand invited 15 KOLs to participate in the floral decoration with the ceramic bottle of 15-Year-Old Viking Heart Single Malt Whisky, whose lifestyle revolves around sustainability and empowering society through positive mindset. Lifestyle Asia Thailand created curated online articles, video series, social media content, and post-event publicity.
Achievement
Lifestyle Asia Thailand delivered 500 pageviews, 90k reach, 600 engagements and 17k video views.
