Home > Highland Park launches their 50-year old single malt whisky

Highland Park launches their 50-year old single malt whisky

by Maneekan Viratham Poonsawat | November 29, 2021February 10, 2023

Mission

Highland Park collaborated with BurdaLuxury Hong Kong on a cross-platform campaign to launch their 50-year-old single malt whisky.

Solution

Lifestyle Asia Hong Kong enlisted the help of two male socialites, Brandon Chau and Evan Chow, to create a branded video about art, vintage, and whisky appreciation, which will be published on online platforms and social media.

Brandon Chau, founder of Noblesse Lifestyle Group and Attire House, and Evan Chow, Managing Partner of MCL Financial Group, who have been collecting Highland Park whisky for many years, share anecdotes about their lives, the age-old traditions they've kept alive, and the collecting spirit that lives on today.

Maneekan Viratham Poonsawat

Regional Assistant Manager - Communications & Corporate Development

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