Burda Luxury

Highland Park launches their 50-year old single malt whisky.

by Maneekan Viratham Poonsawat |

To launch their 50-year-old single malt whisky, Highland Park partnered up with BurdaLuxury Hong Kong in a cross-platform campaign. Lifestyle Asia Hong Kong lined up two male socialites, Brandon Chau and Evan Chow to create a branded video about art, vintage and whisky appreciation, publishing in online platform and social media.

Brandon Chau, founder of Noblesse Lifestyle Group and Attire House, and Evan Chow, Managing Partner of MCL Financial Group who have been collecting the Highland Park whisky for many years delve into anecdotes about their lives, the age-old traditions they’ve kept alive and the spirit of collecting that lives on, still, today.

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Maneekan Viratham Poonsawat

Maneekan Viratham Poonsawat

Regional Senior Executive - Communications & Corporate Development

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