Siam Discovery wanted to generate movement and awareness for two of their retail stores, LOFT and ECOTOPIA. The preferred format is a workshop with a key opinion leader that attracts people to buy their product and participate in the workshop.
Poompat “Up” Iam-Samang, professionally known as Up Poompat, is a Thai actor and model, as well as a true coffee enthusiast, and was chosen by Lifestyle Asia Thailand to participate in a coffee dripping workshop. His followers are well aware of his coffee obsession. This was ideal for the workshop because Siam Discovery wanted to sell their LOFT coffee dripping machine and ECOTOPIA coffee bean.
This campaign's main highlight deliverables were an online article, a video series, social media content, event management, and post-event PR covering the Coffee Prince workshop.
Lifestyle Asia Thailand achieved 79 page views, 1,200 reach, and 50 engagements.