Home > Influencer Marketing: Lifestyle Asia Thailand to Generate Awareness for LOFT and ECOTOPIA

Influencer Marketing: Lifestyle Asia Thailand to Generate Awareness for LOFT and ECOTOPIA

by Maneekan Viratham Poonsawat | February 23, 2023February 23, 2023

Mission

Siam Discovery wanted to generate movement and awareness for two of their retail stores, LOFT and ECOTOPIA. The preferred format is a workshop with a key opinion leader that attracts people to buy their product and participate in the workshop.

Solution

Poompat “Up” Iam-Samang, professionally known as Up Poompat, is a Thai actor and model, as well as a true coffee enthusiast, and was chosen by Lifestyle Asia Thailand to participate in a coffee dripping workshop. His followers are well aware of his coffee obsession. This was ideal for the workshop because Siam Discovery wanted to sell their LOFT coffee dripping machine and ECOTOPIA coffee bean.

This campaign's main highlight deliverables were an online article, a video series, social media content, event management, and post-event PR covering the Coffee Prince workshop.

Achievement

Lifestyle Asia Thailand achieved 79 page views, 1,200 reach, and 50 engagements.

Maneekan Viratham Poonsawat

Regional Assistant Manager - Communications & Corporate Development

Recommended For You

HELLO! Magazine Thailand Hosts H! LIST 2023: ‘The Glamour of Nature’ Charity Dinner

The event of the year was set to celebrate the release of the ‘H! LIST 2023’ magazine and honour celebrities who are devoted to serving society. HELLO! Magazine Thailand recently hosted its annual charity dinner, titled “H! LIST 2023: ‘The Glamor of Nature’ Charity Dinner,” in celebration of the special edition release of the magazine […]

Rediscovering the Gems of Abu Dhabi: A Multi-Influencer Campaign by Travel + Leisure India & South Asia and Department of Culture and Tourism Abu Dhabi

In collaboration with the Department of Culture and Tourism Abu Dhabi, Travel + Leisure India & South Asia launched a 3-part campaign aimed at rediscovering the gems of Abu Dhabi. The campaign included a multi-influencer strategy across 3-4 months, bringing in unique perspectives from editorial, celebrity, and influencer-driven content. The campaign delivered multiple forms of media, including print articles, ads, native stories, banners, social content, and takeovers. Influencer marketing played a crucial role in the campaign, featuring three leading celebrities and influencers - Rashmika Mandanna, Chef Anahita Dhondy, and Akush Bahuguna.

Sirus Tanya Flagship Store at Siam Paragon

Immersive Event Coverage: Sirus Tanya’s High Jewellery Collection 2022 Launch by Prestige Thailand

Sirus Tanya, a luxury jewelry brand, wanted to launch their newly renovated store and introduce their latest High Jewellery Collection 2022 to new customers while also reinforcing their sense of community. To achieve this, they hosted a special event at their flagship boutique in Siam Paragon, Bangkok, which was attended by 20 guests. Sirus Tanyawattanakul, the CEO and Founder, was present at the event to educate the distinguished guests on each exquisite piece with the help of a team of experts.