Through inspiring photography, beautiful design, and excellent writing, the magazine takes readers on a journey through the best travel, revealing a rich array of must-see and little-known destinations. AUGMENT created simplified Chinese copywriting and design for the Indonesian magazine's print and digital editions.
In collaboration with the Department of Culture and Tourism Abu Dhabi, Travel + Leisure India & South Asia launched a 3-part campaign aimed at rediscovering the gems of Abu Dhabi. The campaign included a multi-influencer strategy across 3-4 months, bringing in unique perspectives from editorial, celebrity, and influencer-driven content. The campaign delivered multiple forms of media, including print articles, ads, native stories, banners, social content, and takeovers. Influencer marketing played a crucial role in the campaign, featuring three leading celebrities and influencers - Rashmika Mandanna, Chef Anahita Dhondy, and Akush Bahuguna.
Sirus Tanya, a luxury jewelry brand, wanted to launch their newly renovated store and introduce their latest High Jewellery Collection 2022 to new customers while also reinforcing their sense of community. To achieve this, they hosted a special event at their flagship boutique in Siam Paragon, Bangkok, which was attended by 20 guests. Sirus Tanyawattanakul, the CEO and Founder, was present at the event to educate the distinguished guests on each exquisite piece with the help of a team of experts.
Lifestyle Asia India's digital cover for April 2022, #TravelWithLSA, featured popular Bollywood actress Sonakshi Sinha. The cover story was about her passion for travel and how it has influenced her on a personal level. The collaboration with Sonakshi Sinha and her large fan following helped to boost the reach of the cover on social media, resulting in significant engagement for Lifestyle Asia India.