Johnnie Walker Blue Label – Signature Men of the Year

Johnnie Walker Blue Label – Signature Men of the Year

Johnnie Walker Blue Label celebrate the discerning where only where only 1 in 10,000 casks are deemed to be of a sufficient character to deliver the signature taste of Johnnie Walker Blue Label. ​ The task was to highlight the four characteristics of Blue Label - Rare Craft, Rare Legacy, Rare Character and Keep Walking​.

Signature Men of the Year

Johnnie Walker Blue Label collaborated with August Man’s signature Men of the Year to launch the 1-in-10,000 awards​ The awards capitalised on the 10th year anniversary celebration of August Man’s Men of the Year​ Four recipients from the previous decade who best exemplified the characteristics of Rare Craft, Rare Legacy, Rare Character and Keep Walking were acknowledged at the event​ A 360 approach was adopted which involved print, video and on-ground events​ It was a campaign that lasted six months, over all three titles.

Maneekan Viratham Poonsawat

Regional Senior Executive - Communications & Corporate Development