Home > Johnnie Walker Blue Label – Signature Men of the Year

Johnnie Walker Blue Label – Signature Men of the Year

by Maneekan Viratham Poonsawat | November 24, 2021February 14, 2023

Johnnie Walker Blue Label collaborated with August Man’s signature Men of the Year to launch the 1-in-10,000 awards.

Signature Men of the Year

Mission

Only 1 in 10,000 casks are deemed to be of sufficient character to deliver the signature taste of Johnnie Walker Blue Label, thereby celebrating the discerning. The task was to highlight four Blue Label characteristics: Rare Craft, Rare Legacy, Rare Character, and Keep Walking.

Solution

The awards capitalized on AugustMan's 10th anniversary celebration of Men of the Year. At the event, four previous decade recipients who best exemplified the characteristics of Rare Craft, Rare Legacy, Rare Character, and Keep Walking were recognized. A 360-degree approach was used, which included print, video, and on-the-ground events. It was a six-month campaign spanning all three titles.

Maneekan Viratham Poonsawat

Regional Assistant Manager - Communications & Corporate Development

Recommended For You

Rediscovering the Gems of Abu Dhabi: A Multi-Influencer Campaign by Travel + Leisure India & South Asia and Department of Culture and Tourism Abu Dhabi

In collaboration with the Department of Culture and Tourism Abu Dhabi, Travel + Leisure India & South Asia launched a 3-part campaign aimed at rediscovering the gems of Abu Dhabi. The campaign included a multi-influencer strategy across 3-4 months, bringing in unique perspectives from editorial, celebrity, and influencer-driven content. The campaign delivered multiple forms of media, including print articles, ads, native stories, banners, social content, and takeovers. Influencer marketing played a crucial role in the campaign, featuring three leading celebrities and influencers - Rashmika Mandanna, Chef Anahita Dhondy, and Akush Bahuguna.

Sirus Tanya Flagship Store at Siam Paragon

Immersive Event Coverage: Sirus Tanya’s High Jewellery Collection 2022 Launch by Prestige Thailand

Sirus Tanya, a luxury jewelry brand, wanted to launch their newly renovated store and introduce their latest High Jewellery Collection 2022 to new customers while also reinforcing their sense of community. To achieve this, they hosted a special event at their flagship boutique in Siam Paragon, Bangkok, which was attended by 20 guests. Sirus Tanyawattanakul, the CEO and Founder, was present at the event to educate the distinguished guests on each exquisite piece with the help of a team of experts.

Lifestyle Asia India’s April #TravelWithLSA Cover Achieves Over 7.5M Organic Reach

Lifestyle Asia India's digital cover for April 2022, #TravelWithLSA, featured popular Bollywood actress Sonakshi Sinha. The cover story was about her passion for travel and how it has influenced her on a personal level. The collaboration with Sonakshi Sinha and her large fan following helped to boost the reach of the cover on social media, resulting in significant engagement for Lifestyle Asia India.