Mission
Onitsuka Tiger approached Lifestyle Asia Bangkok with the request to highlight the style and comfort of its clothing. Unlike a fashion shoot, which focuses on looks for a studio or shoot setting that may not translate to everyday life, the client wanted to demonstrate that their pieces are stylish, functional, and wardrobe staples.
Solution
With the client’s requirements in mind, Lifestyle Asia Bangkok adapted one of its existing columns, LSA Walks, into video format, which featured two hosts exploring a Bangkok neighborhood in various looks from Onitsuka Tiger. They invited actors Nathalie Ducheine and Pea Sarit to take viewers on a walking tour of Tha Thien while dressed in Onitsuka Tiger pieces for all-day comfort. Our team created and edited the video, which was then shared on Lifestyle Asia’s website and social media platforms. The video has been added to the LSA Bangkok homepage’s video section.
Following the LSA Walks series, Lifestyle Asia Bangkok dressed Chin Chinawut Indracusin and Jazzy Kirana Chewter in tiger prints from Onitsuka’s Spring/Summer 2022 collection to fashionably lead through the MOCA’s highlight exhibitions for the year of the tiger.
The LSA Walks video and social media posts were curated by Lifestyle Asia Bangkok. Aside from social media creatives, the team also published a supplementary article on the Lifestyle Asia website.
