Burda Luxury

Lifestyle Asia Hong Kong x The Macallan Launches The Harmony Collection Rich Cacao

by Maneekan Viratham Poonsawat |

Lifestyle Asia Hong Kong x The Macallan Launches The Harmony Collection Rich Cacao

The Macallan's Harmony Collection Rich Cacao launch is a celebration of chocolate, sustainability, and more. If that isn't enough, starting this month, award-winning mixologists Agung Prabowo and Antonio Lai will lead The Harmony Curation, creating twelve new cocktails featuring the expression for six different bars in Hong Kong.

Mission

The Macallan has collaborated with award-winning local mixologists Antonio Lai and Agung Prabowo to launch The Harmony Curation, which features twelve different cocktails made with The Macallan Harmony Collection Rich Cacao to appeal to Hong Kong's chocolate and whisky enthusiasts.

Solution

The Macallan understands this; for nearly two centuries, their distillery on Scotland's River Spey has provided whisky enthusiasts with enduring single malt excellence. So who better than The Macallan to launch The Harmony Collection's first limited edition whisky, a celebration of one of life's greatest indulgences: chocolate?

Sign up for our newsletters to have the latest stories delivered straight to your inbox every week.

Maneekan Viratham Poonsawat

Maneekan Viratham Poonsawat

Regional Assistant Manager - Communications & Corporate Development

Maneekan Viratham Poonsawat
Recommended For You
HELLO! Magazine Thailand Hosts H! LIST 2023: ‘The Glamour of Nature’ Charity Dinner

HELLO! Magazine Thailand Hosts H! LIST 2023: ‘The Glamour of Nature’ Charity Dinner

The event of the year was set to celebrate the release of the ‘H! LIST 2023’ magazine and honour celebrities who are devoted to serving society. HELLO! Magazine Thailand recently hosted its annual charity dinner, titled “H! LIST 2023: ‘The Glamor of Nature’ Charity Dinner,” in celebration of the special edition release of the magazine […]

Rashmika Mandanna

Rediscovering the Gems of Abu Dhabi: A Multi-Influencer Campaign by Travel + Leisure India & South Asia and Department of Culture and Tourism Abu Dhabi

In collaboration with the Department of Culture and Tourism Abu Dhabi, Travel + Leisure India & South Asia launched a 3-part campaign aimed at rediscovering the gems of Abu Dhabi. The campaign included a multi-influencer strategy across 3-4 months, bringing in unique perspectives from editorial, celebrity, and influencer-driven content. The campaign delivered multiple forms of media, including print articles, ads, native stories, banners, social content, and takeovers. Influencer marketing played a crucial role in the campaign, featuring three leading celebrities and influencers - Rashmika Mandanna, Chef Anahita Dhondy, and Akush Bahuguna.

Sirus Tanya Flagship Store at Siam Paragon

Immersive Event Coverage: Sirus Tanya’s High Jewellery Collection 2022 Launch by Prestige Thailand

Sirus Tanya, a luxury jewelry brand, wanted to launch their newly renovated store and introduce their latest High Jewellery Collection 2022 to new customers while also reinforcing their sense of community. To achieve this, they hosted a special event at their flagship boutique in Siam Paragon, Bangkok, which was attended by 20 guests. Sirus Tanyawattanakul, the CEO and Founder, was present at the event to educate the distinguished guests on each exquisite piece with the help of a team of experts.