When Gucci launched one of their coolest collaborations with Balenciaga with the “Hacker” collection, they approached Lifestyle Asia India to showcase their collection with the help of some popular influencers.
Mission
As influencers and celebrities play a major role in digital media landscape, Lifestyle Asia India's team sees that opportunity to grow their reach and impressions. Therefore, the brand handpicked the media personalities who would fit Balenciaga and Gucci's concept for The Hacker Project, holding a great digital impact in the fashion industry.
Solution
Lifestyle Asia India through an editorial shoot portrayed the collection on celebrities and influencers, Shibani Dandekar and Monica Dogra through static and video assets. The power duos are fashion’s favourite icons for millennials. Case in point, the association of Balenciaga and Gucci for The Hacker Project. And with Shibani Dandekar and Monica Dogra’s presence, the brand's #LSAExclusive shoot created a strong buzz across the social media landscape.
Achievement
The Indian stars have it all that would reflect the brand ethos. Shibani and Monica's friendship is fierce and they are always pumping each other up whether it's for their fashion choices or other creative pursuits. With the featured personalities being Shibani and Monica, Lifestyle Asia managed to expand the audience reach and generate a satisfactory digital results. The #LSAExclusive videos were launched in sequence with the teaser coming out followed by The Hacker Project's full video. With the full video production organized by the team at Lifestyle Asia India, the video series definitely capture the essence of the brands — Balenciaga and Gucci. The fashion pieces from The Hacker Project's collection were displayed throughout the video highlighting the design and conceptualization.
