Dyson India wanted to showcase their product as the perfect gifting option for Valentine's day. With the a celebrity partnership, through a collaboration with Lifestyle Asia India, Dyson is able to feature to Patralekha Paul and Rajkummar Rao to create a short video that enabled purchase intent with the viewers.

With this campaign, Lifestyle Asia India featured Rajkummar Rao and Patralekhaa Paul for a short video in which the Indian actors would share their Valentine's routine for a virtual date. The video showcased the famous personalities using Dyson Airwrap that helps them quickly get ready for their video call and earns them some compliments as well.

Getting ready with Rajkummar Rao & Patralekha Paul

Over 1 Million Views on Instagram

Across social media handles, Lifestyle Asia India delivered more than 1 million views with the published video. With a great understanding in the target audience and their buying behaviors, the brand selected the personalities who would best represent Dysan. Most young millennials tend to be interested in creative advertising ideas and would be more engaged with trending presentation style. In this case, it is a short video featuring the two personalities getting ready for a virtual date. The storytelling is one of the factors that keep the audience engaged, and Lifestyle Asia India successfully delivered that aspect while placing the product at the center of attention. The video presents a relatable Valentine's routine for women in the fast-paced society where everything is defined by time.