Dyson India sought to highlight their product as the ideal Valentine's Day gift. Dyson was able to showcase Patralekha Paul and Rajkummar Rao in a short film that facilitated purchase intent with the audience thanks to a celebrity partnership and a collaboration with Lifestyle Asia India.
Lifestyle Asia India used Rajkummar Rao and Patralekhaa Paul in this campaign for a short video in which the Indian stars shared their Valentine's Day routine for a virtual date. The movie showed prominent people utilizing Dyson Airwrap, which helps them rapidly prepare for their video calls and wins them accolades.
Getting ready with Rajkummar Rao & Patralekha Paul
Over 1 Million Views on Instagram
The published video received over 1 million views across Lifestyle Asia India's social media accounts. The brand chose the characters who would best represent Dysan after thoroughly researching the target population and their purchasing habits. Most young millennials are interested in innovative advertising concepts and would be more engaged with current presenting styles. In this case, it's a brief film of the two characters getting ready for a virtual date. One of the aspects that keep the audience engaged is storytelling, and Lifestyle Asia India effectively delivered on that front while focusing on the product. In a fast-paced era when everything is dictated by time, the film depicts a relatable Valentine's Day routine for women.
