Mission
Dyson India wanted to promote their product as the perfect Valentine's Day gift. Thanks to a celebrity partnership and a collaboration with Lifestyle Asia India, Dyson was able to showcase Patralekha Paul and Rajkummar Rao in a short film that facilitated purchase intent with the audience.
Solution
Rajkummar Rao and Patralekhaa Paul were used in this campaign by Lifestyle Asia India for a short video in which the Indian stars shared their Valentine's Day routine for a virtual date. The film depicted famous people using Dyson Airwrap, which helps them quickly prepare for video calls and earns them accolades.
The video was viewed over 1 million times on Lifestyle Asia India's social media accounts. After conducting extensive research on the target population and their purchasing habits, the brand selected the characters who would best represent Dysan. The majority of young millennials are interested in novel advertising concepts and would be more engaged with current presentation styles. It's a brief video of the two characters getting ready for a virtual date in this case. Storytelling is one aspect that keeps the audience engaged, and Lifestyle Asia India effectively delivered on that front while focusing on the product. The film depicts a relatable Valentine's Day routine for women in a fast-paced era when everything is dictated by time.
