Lifestyle Asia India X Wella Professionals Features Ahana Kumra

Lifestyle Asia India X Wella Professionals Features Ahana Kumra

Haircare and grooming giant, Wella, launched its Colour Fresh Create, a range of revolutionary new hair colours.

Aahana Kumra X WELLA Professionals


To reach to Indian women through a world of vibrant new colours and expressions. And Wella knows how to tap into this zeitgeist, offering products for women and men who like to take their individuality up a notch and wear it like an armour.


Lifestyle Asia India featured Wella Brand Ambassador, actress Ahana Kumra to spearhead a targeted campaign that saw the star highlight her favourite colour and enjoy a Wella LSA makeover. The moment was captured multi-platform with a broadcast quality bespoke video, developed, produced and edited by our in-house team. A limited ‘one time only’ brand tab featuring hair care tips and treatments was also added to the LSA India homepage.

Ahana Kumra, Actress & Wella Brand Ambassador

Kumra says that she chose red because it’s her signature hue and defines her as a person and as an actress.“I’ve always been a bold person, and I have always chosen experimental roles to play. And it [the colour] is bold, it’s confident, and oozes strength – the three qualities that define me,” says Kumra.

The campaign included a selection of still images and a video featuring Ahana Kumra. Lifestyle Asia India team also publish the assets through native story and on social media platforms. The initiative successfully grasped 60,000 views and 38,000 engagement.

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Maneekan Viratham Poonsawat

Maneekan Viratham Poonsawat

Regional Assistant Manager - Communications & Corporate Development

Maneekan Viratham Poonsawat
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