Lifestyle Asia Thailand Launches LSA LIVE! Featuring Pachara “Peach” Chirathivat, Plearnpichaya “June” Komalarajun, & Wongravee “Sky” Nateetorn

Lifestyle Asia Thailand Launches LSA LIVE! Featuring Pachara “Peach” Chirathivat, Plearnpichaya “June” Komalarajun, & Wongravee “Sky” Nateetorn

Evisu, also known as Evisu Genes, is a Japanese designer clothing company that specializes in traditional denim production. The fashion brand contacted Lifestyle Asia Thailand with the intention of promoting their collection through three influencers and celebrities. Although there is no connection between the three chosen personalities, they all appeal to their target audience, which is Thailand's younger generation.

Pachara "Peach" Chirathivat, Plearnpichaya "June" Komalarajun, and Wongravee "Sky" Nateetorn were among the three leading actors from the film OMG! (Oh My Girl) who joined Lifestyle Asia Thailand's LSA Live!. Not only were the three able to create a look book for the brand using EVISU outfit pieces, but they also shared additional insights with the team via an exclusive interview.

In response to the client challenge, Lifestyle Asia Thailand provided Evisu with a professional photoshoot, an exclusive interview, three online articles, and content on Lifestyle Asia Thailand social media channels featuring Thai leading actors. Lifestyle Asia Thailand received 600 pageviews, 2,000 views, and 70 interactions.

The three online articles delve into an in-depth Q&A with the actors as well as the film OMG! (Oh My Girl). Pachara “Peach” Chirathivat and Plearnpichaya "June" Komalarajun discussed their careers with the Lifestyle Asia Thailand team.

Lifestyle Asia Thailand shared the exclusive content on social media platforms such as Facebook and Instagram in addition to the website articles. Lifestyle Asia Thailand was able to reach a larger demographic by having social media accounts with content in both Thai and English.

Find out more about LSA Live! on Lifestyle Asia Thailand.

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Maneekan Viratham Poonsawat

Maneekan Viratham Poonsawat

Regional Senior Executive - Communications & Corporate Development

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