Evisu, a Japanese designer clothing company specializing in traditional denim production, aimed to promote their collection in Thailand by partnering with Lifestyle Asia Thailand. The challenge was to effectively market their collection to Thailand’s younger generation.
Mission
Evisu’s challenge was to promote their collection in Thailand through influencers and celebrities that appeal to the younger generation.
Solution
Lifestyle Asia Thailand provided Evisu with a professional photoshoot, an exclusive interview, three online articles, and content on Lifestyle Asia Thailand social media channels featuring Thai leading actors. The content was part of the new ‘Lifestyle Asia Thailand LIVE!’ section, which serves as a weekly update to audiences on specific stories and topics catered to the new generation, filled with contemporary stories, critique insights, trends, and everything new happening around the world.
Pachara “Peach” Chirathivat, Plearnpichaya “June” Komalarajun, and Wongravee “Sky” Nateetorn, leading actors from the film OMG! (Oh My Girl), created a look book for the brand using Evisu outfit pieces and shared additional insights with the team via an exclusive interview. The three online articles delved into an in-depth Q&A with the actors as well as the film OMG! (Oh My Girl). Lifestyle Asia Thailand shared the exclusive content on social media platforms such as Facebook and Instagram in addition to the website articles. Lifestyle Asia Thailand was able to reach a larger demographic by having social media accounts with content in both Thai and English.
Achievement
The campaign received 600 pageviews, 2,000 views, and 70 interactions, which demonstrates the success of the campaign in engaging the younger generation.
Lifestyle Asia Thailand’s approach of partnering with influencers and celebrities to promote Evisu’s collection was successful in reaching the younger generation. By providing a professional photoshoot, exclusive interview, and creative content, Lifestyle Asia Thailand effectively marketed Evisu’s collection to the target audience. The use of the ‘Lifestyle Asia Thailand LIVE!’ section, with its contemporary stories, critique insights, and trends, was an effective way to engage the target audience and promote Evisu’s collection.
Find out more about LSA Live! on Lifestyle Asia Thailand.
