LSA LIVE!: How Lifestyle Asia Thailand Expands Reach to Younger Audiences for EVISU

LSA Live Banner Featuring Pachara “Peach” Chirathivat, Plearnpichaya

Evisu, a Japanese designer clothing company specializing in traditional denim production, aimed to promote their collection in Thailand by partnering with Lifestyle Asia Thailand. The challenge was to effectively market their collection to Thailand’s younger generation.


Evisu’s challenge was to promote their collection in Thailand through influencers and celebrities that appeal to the younger generation.


Lifestyle Asia Thailand provided Evisu with a professional photoshoot, an exclusive interview, three online articles, and content on Lifestyle Asia Thailand social media channels featuring Thai leading actors. The content was part of the new ‘Lifestyle Asia Thailand LIVE!’ section, which serves as a weekly update to audiences on specific stories and topics catered to the new generation, filled with contemporary stories, critique insights, trends, and everything new happening around the world.

Pachara “Peach” Chirathivat
Plearnpichaya “June” Komalarajun
Wongravee “Sky” Nateetorn

Pachara “Peach” Chirathivat, Plearnpichaya “June” Komalarajun, and Wongravee “Sky” Nateetorn, leading actors from the film OMG! (Oh My Girl), created a look book for the brand using Evisu outfit pieces and shared additional insights with the team via an exclusive interview. The three online articles delved into an in-depth Q&A with the actors as well as the film OMG! (Oh My Girl). Lifestyle Asia Thailand shared the exclusive content on social media platforms such as Facebook and Instagram in addition to the website articles. Lifestyle Asia Thailand was able to reach a larger demographic by having social media accounts with content in both Thai and English.


The campaign received 600 pageviews, 2,000 views, and 70 interactions, which demonstrates the success of the campaign in engaging the younger generation.

Lifestyle Asia Thailand’s approach of partnering with influencers and celebrities to promote Evisu’s collection was successful in reaching the younger generation. By providing a professional photoshoot, exclusive interview, and creative content, Lifestyle Asia Thailand effectively marketed Evisu’s collection to the target audience. The use of the ‘Lifestyle Asia Thailand LIVE!’ section, with its contemporary stories, critique insights, and trends, was an effective way to engage the target audience and promote Evisu’s collection.

Find out more about LSA Live! on Lifestyle Asia Thailand.

Sign up for our newsletters to have the latest stories delivered straight to your inbox every week.

Maneekan Viratham Poonsawat

Maneekan Viratham Poonsawat

Regional Assistant Manager - Communications & Corporate Development

Maneekan Viratham Poonsawat
Recommended For You
Lifestyle Asia India’s April #TravelWithLSA Cover Achieves Over 7.5M Organic Reach

Lifestyle Asia India’s April #TravelWithLSA Cover Achieves Over 7.5M Organic Reach

Lifestyle Asia India's digital cover for April 2022, #TravelWithLSA, featured popular Bollywood actress Sonakshi Sinha. The cover story was about her passion for travel and how it has influenced her on a personal level. The collaboration with Sonakshi Sinha and her large fan following helped to boost the reach of the cover on social media, resulting in significant engagement for Lifestyle Asia India.

Sky Wongravee

LSA Thailand Digital Cover: Breguet Reaches Younger Generation Thai

Because this was the first time Breguet collaborated with Lifestyle Asia Thailand, the brand requested a cover personality who not only appealed to the target audience, which is the younger generation Thai, but also had mega star power and a large online following.

Tor Thanapob

Discover How SEIKO Appeal to Younger Generations With LSA Digital Cover

SEIKO is a well-known Japanese watch brand that has been in business for over a century. They are renowned for their innovative and high-quality watches that appeal to people of all ages. Recently, SEIKO wanted to attract a younger generation of customers, so they reached out to Lifestyle Asia Thailand, a popular lifestyle and luxury publication in the region. The goal was to collaborate with a celebrity who could appeal to a younger audience while elegantly representing the SEIKO brand. Lifestyle Asia was tasked with creating content featuring this celebrity to promote SEIKO watches.