Mission
Genting Dream and World Dream aimed to showcase the luxurious lifestyles of celebrities while also promoting high-end travel experiences.
Solution
The series features interviews with Asian celebrities, sharing their stories and adventures onboard the luxurious Genting Dream and World Dream cruise ships. The print edition was produced as a special edition, while digital and social media content were also created to engage and inspire readers across five Asian markets: Hong Kong, Singapore, Malaysia, Indonesia, and Taiwan.
Prominent personalities such as Eleanor Lam, Vivienne Tam, Sean Lee-Davies, and Mario Ho, shared their personal experiences and insights on luxury travel and lifestyle.
The branded content was published in both English and Chinese, catering to a diverse range of readers across Asia. The print edition showcased stunning photography and elegant design, while the digital and social media content was optimized for mobile viewing, ensuring maximum reach and engagement.
Achievement
The “Living the Dream” series was a success, generating significant interest and engagement from readers across Asia. The campaign was able to showcase the luxurious amenities and experiences onboard Genting Dream and World Dream while also promoting the glamorous lifestyles of Asian celebrities. The print, digital, and social media content catered to a diverse range of readers across five Asian markets, showcasing stunning photography and elegant design. This partnership highlights the importance of collaboration and the role that branded content can play in promoting luxury travel experiences.
