Prestige Hong Kong Introduces ‘A Day in the Life’ series for BMW iX to Promote Sustainability 

Prestige Hong Kong Introduces ‘A Day in the Life’ series for BMW iX to Promote Sustainability 


BWM has introduced BMW iX after the luxury car brand has long explored ways to cut CO2 emissions to build a better future. To underline the sustainability concept for BMW iX, Prestige Hong Kong has lined up 3 personalities from Prestige Hong Kong’s 40 Under 40 – Jacqueline Chak, Wil Fang and Charlz Ng – who led a sustainable lifestyle and aligned perfectly with BMW’s values.

A Day in the Life of Wil Fang


Prestige Hong Kong team has done a video shoot, introducing the sustainability lifestyle of each Following ‘A Day in the Life’ of Prestige Hong Kong’s 40 Under 40 personalities to see how sustainability drives their business and life choices. With an aim to drive engagement and deliver the message of sustainability while highlighting the key components — conservation of resources, energy efficiency in manufacture and suitability for recycling. 


Prestige Hong Kong team delivers data-driven video solutions to drive engagement and site traffic. The ‘A Day in the Life’ video series has been published on digital channels across brand including social media platforms.

With the video solutions featuring 3 personalities from Prestige’s 40 Under 40, this initiative successfully grasps the audience in automotive segment while generating reach and page visits for the Prestige Hong Kong website as well as social media channels.

Sign up for our newsletters to have the latest stories delivered straight to your inbox every week.

Maneekan Viratham Poonsawat

Maneekan Viratham Poonsawat

Regional Assistant Manager - Communications & Corporate Development

Maneekan Viratham Poonsawat
Recommended For You
HELLO! Magazine Thailand Hosts H! LIST 2023: ‘The Glamour of Nature’ Charity Dinner

HELLO! Magazine Thailand Hosts H! LIST 2023: ‘The Glamour of Nature’ Charity Dinner

The event of the year was set to celebrate the release of the ‘H! LIST 2023’ magazine and honour celebrities who are devoted to serving society. HELLO! Magazine Thailand recently hosted its annual charity dinner, titled “H! LIST 2023: ‘The Glamor of Nature’ Charity Dinner,” in celebration of the special edition release of the magazine […]

Rashmika Mandanna

Rediscovering the Gems of Abu Dhabi: A Multi-Influencer Campaign by Travel + Leisure India & South Asia and Department of Culture and Tourism Abu Dhabi

In collaboration with the Department of Culture and Tourism Abu Dhabi, Travel + Leisure India & South Asia launched a 3-part campaign aimed at rediscovering the gems of Abu Dhabi. The campaign included a multi-influencer strategy across 3-4 months, bringing in unique perspectives from editorial, celebrity, and influencer-driven content. The campaign delivered multiple forms of media, including print articles, ads, native stories, banners, social content, and takeovers. Influencer marketing played a crucial role in the campaign, featuring three leading celebrities and influencers - Rashmika Mandanna, Chef Anahita Dhondy, and Akush Bahuguna.

Sirus Tanya Flagship Store at Siam Paragon

Immersive Event Coverage: Sirus Tanya’s High Jewellery Collection 2022 Launch by Prestige Thailand

Sirus Tanya, a luxury jewelry brand, wanted to launch their newly renovated store and introduce their latest High Jewellery Collection 2022 to new customers while also reinforcing their sense of community. To achieve this, they hosted a special event at their flagship boutique in Siam Paragon, Bangkok, which was attended by 20 guests. Sirus Tanyawattanakul, the CEO and Founder, was present at the event to educate the distinguished guests on each exquisite piece with the help of a team of experts.