Mission
BWM has introduced BMW iX after the luxury car brand has long explored ways to cut CO2 emissions to build a better future. To underline the sustainability concept for BMW iX, Prestige Hong Kong has lined up 3 personalities from Prestige Hong Kong’s 40 Under 40 – Jacqueline Chak, Wil Fang and Charlz Ng – who led a sustainable lifestyle and aligned perfectly with BMW’s values.
Solution
Prestige Hong Kong team has done a video shoot, introducing the sustainability lifestyle of each Following ‘A Day in the Life’ of Prestige Hong Kong’s 40 Under 40 personalities to see how sustainability drives their business and life choices. With an aim to drive engagement and deliver the message of sustainability while highlighting the key components — conservation of resources, energy efficiency in manufacture and suitability for recycling.
Achievement
Prestige Hong Kong team delivers data-driven video solutions to drive engagement and site traffic. The ‘A Day in the Life’ video series has been published on digital channels across brand including social media platforms.
With the video solutions featuring 3 personalities from Prestige’s 40 Under 40, this initiative successfully grasps the audience in automotive segment while generating reach and page visits for the Prestige Hong Kong website as well as social media channels.
