Prestige Hong Kong with Dior Presents Prestige Magic Rose Event

Prestige Hong Kong with Dior Presents Prestige Magic Rose Event

Dior invited some of the city’s most famous mums and socialites to an exclusive lunch where they experienced the latest Dior Prestige Le Micro-Caviar de Rose skincare collection for the first time. 

Mission

Dior aimed to promote the latest Dior Prestige Le Micro-Caviar de Rose skincare collection for the first time. 

Solution

Prestige Hong Kong partnered with Dior and invited some of the most glamourous women in Hong Kong to preview the new the latest Dior Prestige Le Micro-Caviar De Rose skincare collection. Among the socialites who joined were Feiping Chang, Antonia Da Cruz, Stephanie Chai and Josephine Chiu. Guests indulged in a delicate four-course meal created especially for the event of which included a Balik salmon tartar with rose petals, and a coconut-cream dessert decorated with grapefruit-flavoured caviar pearls. To deliver a 360- degree brand experience, Prestige team provided support in event management, guest invitation, post event coverage in print, online and social media.

Sign up for our newsletters to have the latest stories delivered straight to your inbox every week.

Maneekan Viratham Poonsawat

Maneekan Viratham Poonsawat

Regional Assistant Manager - Communications & Corporate Development

Maneekan Viratham Poonsawat
Recommended For You
Life at BurdaLuxury – Prima Bureerak

Life at BurdaLuxury – Prima Bureerak

Prima Bureerak is the Senior Writer at Hello! Magazine Thailand – known for delivering exclusive scoops and high-profile interviews. Having graduated from Thammasat University with a journalism degree, she carved her path to become a full-time journalist through her love for creative writing, which slowly evolved into a successful career in storytelling. Can you tell […]

China’s Tourism Renaissance: Beyond Beijing and Shanghai

China’s Tourism Renaissance: Beyond Beijing and Shanghai

For decades, international tourism in China was dominated by the imperial grandeur of Beijing and the cosmopolitan allure of Shanghai. However, the nation’s tourism narrative is undergoing a significant transformation. Emerging cities like Fujian, Dalian, and Guangzhou are capturing international attention, signalling a broader diversification of China’s travel appeal. As China continues to implement policies […]

Fashion’s Foray into Cuisine: How Brands Approach ‘Experiential Luxury’

Fashion’s Foray into Cuisine: How Brands Approach ‘Experiential Luxury’

The term ‘luxury’ stems from the Latin term ‘Luxus’, which translates to ‘excess’ or ‘extravagance’ – reserved only to describe exclusive products that belonged to someone of a higher power. These values reflect upon modern works today – shaping the consumer’s desire for luxury items.  As the high-end market seeps into mainstream shelves, consumer tiers […]