On September 1, Prestige Thailand and KBank Private Banking organized an exclusive Bentley Bentayga Hybrid test drive event at the Four Seasons Private Residences in Bangkok. The event was aimed at attracting new wealthy prospects and showcasing the new Bentley Bentayga Hybrid to distinguished attendees, including VIP guests from Prestige Thailand and KBank Private Banking clientele.
Mission
Bentley's objective was to launch its new Bentley Bentayga Hybrid and attract new wealthy prospects. By holding an exclusive test drive event, Bentley could utilize selling chances while also collecting data. Additionally, the collaboration between Prestige Thailand and KBank Private Banking allowed Bentley to showcase its product to a targeted audience.
Solution
The Bentley test-drive event was held at the Four Seasons Private Residences in Bangkok, which provided a luxurious setting for the attendees. The event was an invitation-only affair, and VIP guests from Prestige Thailand and KBank Private Banking clientele were invited to attend. The attendees included well-known affluent families and successful households that resonated with Bentley's prospective clients.
The event began with midday refreshments, allowing the guests to mingle and get acquainted with each other. The guests were then taken for a private consultation with Thailand's prominent fortune teller, adding a unique and memorable experience to the event.
The highlight of the event was the test drive of the new Bentley Bentayga Hybrid. The attendees were given the opportunity to test drive the car and experience its features firsthand. The test drive was held in a small, intimate setting, allowing the attendees to ask questions and gain a deeper understanding of the car's capabilities.
Achievement
The event was a huge success, with private arrangements made for more test drives. The collaboration between Prestige Thailand and KBank Private Banking allowed Bentley to showcase its product to a targeted audience, increasing its chances of attracting new wealthy prospects. By holding an exclusive test drive event, Bentley was able to utilize selling chances while also collecting data. The event provided a unique and memorable experience for the attendees and increased Bentley's chances of attracting new wealthy prospects.
