Mission
Volvo India’s partnership with Travel+Leisure India & South Asia for two consecutive Royalty-driven covers is a prime example of a successful collaboration between a brand and a media outlet. The first cover featured the XC40 Recharge, Volvo’s first electric vehicle in India, and the Maharawal of Jaisalmer, Chaitanya Raj Singh. The second cover featured Yuvraj Mahanaryaman Scindia and Maharani Priyadarshini Raje in an exclusive shoot with Volvo XC90 at the Jai Vilas Palace in Gwalior.
Solution
The collaboration included a print cover, advertorial content, native articles, and social media to promote the campaign.
The partnership with Travel+Leisure India & South Asia allowed Volvo India to reach a wider audience and tap into the luxury travel and lifestyle segment. By featuring royalty in the campaigns, the brand was able to align itself with the elegance and sophistication associated with royalty.
The campaign also highlighted Volvo’s commitment to sustainability with the promotion of its first electric vehicle, the XC40 Recharge. This helped to solidify the brand’s position as a responsible and forward-thinking automotive company.
Achievement
The approach was a success, with 55,269 page views, 25,384 interactions, and 1,813,962 reach. Volvo India’s collaboration with Travel+Leisure India & South Asia for two consecutive Royalty-driven covers is a prime example of a successful partnership between a brand and a media outlet. The campaign was able to capture the elegance and sophistication of royalty, while also highlighting Volvo’s commitment to sustainability and innovation. The significant reach and engagement of the campaign demonstrate the power of collaboration and the effectiveness of strategic partnerships.
