SC Asset, one of Thailand’s leading property developers, recently collaborated with Christie’s Thailand and HELLO! Magazine Thailand to host an exclusive event titled “The Art of Precious Passion: Watch Investment” for members of the Rue Jai Club. The event was held on the 20th floor of Gaysorn Village, one of Bangkok’s premier shopping centers.
The event was designed to educate members of the Rue Jai Club, a loyalty program for SC Asset customers, about the world of luxury watch investment. Christie’s Thailand, one of the world’s leading auction houses, provided a range of rare and valuable watches for attendees to view and learn about, while experts from the company gave presentations on the history and significance of each piece.
Mission
The mission of SC Asset in collaborating with Christie’s Thailand and HELLO! Magazine Thailand to host “The Art of Precious Passion: Watch Investment” event for the Rue Jai Club members is to enhance the company’s brand image as a leading property developer that not only delivers quality living spaces but also provides exclusive experiences to its customers. The event aimed to provide a unique and luxurious experience to the attendees, showcasing the company’s commitment to customer satisfaction and building long-term relationships with its clients.
Solution
HELLO! Magazine Thailand’s solution was to collaborate with SC Asset and Christie’s Thailand to create an exclusive and sophisticated event that would appeal to the high-end customers of the Rue Jai Club. As a well-known lifestyle magazine, HELLO! Thailand likely provided its expertise in event planning and marketing to promote the event to its readership and social media followers. This collaboration also allowed HELLO! Thailand to strengthen its relationship with SC Asset and Christie’s Thailand, which could lead to future collaborations and business opportunities.
SC Asset’s collaboration with Christie’s Thailand and HELLO! Magazine Thailand for the “The Art of Precious Passion: Watch Investment” event allowed the company to offer an exclusive and sophisticated experience to the Rue Jai Club members. The event provided a platform for the attendees to explore the world of luxury watches and investment opportunities in this sector. The event’s venue at Gaysorn Village, one of Bangkok’s premier shopping centers, added to the exclusivity and luxury of the event.
Achievement
The event was a great success, with attendees expressing their appreciation for the opportunity to learn more about the world of luxury watches and to network with other like-minded individuals. The collaboration between SC Asset, Christie’s Thailand, and HELLO! Magazine Thailand was seen as a unique and innovative way to bring together different elements of the luxury lifestyle, and to provide a memorable experience for SC Asset’s most valued customers.
Overall, “The Art of Precious Passion: Watch Investment” was a testament to SC Asset’s commitment to providing exceptional customer service and to creating meaningful relationships with its customers. Through events like this, the company is able to engage with its customers on a deeper level and to foster a sense of loyalty and trust that is essential for long-term success in the highly competitive property development industry.
