Promoting Jaipur Tourism Through the Partnership Between Airbnb, City Palace, and Travel + Leisure India & South Asia

Promoting Jaipur Tourism Through the Partnership Between Airbnb, City Palace, and Travel + Leisure India & South Asia

The partnership between Airbnb and City Palace in Jaipur, India, has created a unique opportunity for tourists to stay in a real-life royal palace and experience the luxurious services of a private butler. To promote this collaboration and the tourism potential of Jaipur, Travel + Leisure India & South Asia published a special booklet that provided an overview of the Gudliya Suite and a Jaipur-based itinerary. The issue covered the latest travel trends of 2000 and provided insights into how the royal family of Jaipur is bringing the world to this destination.

Get Behind the Scenes with Maharaja Padmanabh Singh

Mission

The partnership between Airbnb and City Palace in Jaipur, India, was created to promote the destination and offer guests a unique experience of staying in a real-life royal palace. The Gudliya Suite in the 300-year-old City Palace is now available for booking through Airbnb, and guests can enjoy the services of a private butler during their stay.

The issue also covered the latest travel trends of 2000, such as slow travel, undertourism, and vegan travel, and provided insights into how the royal family of Jaipur is bringing the world to this destination. Travel + Leisure India & South Asia provided creative offerings, including an issue cover, cover story, video, native articles, and social media posts. The brand also published a booklet cover with inside pages and maximized event coverage.

Solution

To commemorate the opening of the Gudliya Suite on Airbnb, Travel + Leisure India & South Asia published a special booklet that provided an overview of the suite and a Jaipur-based itinerary. The magazine cover featured His Highness Maharaja Sawai Padmanabh Singh and Princess Diya Kumari, and included editorial sections on the Gudliya Suite. Maharaja Sawai Padmanabh Singh became the first royal Airbnb host by listing the Gudliya Suite on the booking site.

Travel + Leisure India & South Asia January 2020 cover
His Highness Maharaja Sawai Padmanabh Singh & Princess Diya Kumari Grace the Travel+Leisure India & South Asia's Cover

Travel+Leisure India & South Asia decodes the 2000 travel trends for the readers in this issue; think slow travel, undertourism, vegan travel, and more. The cover story also serves as an insight into how the royal family of Jaipur is bringing the world to this gem of a destination.

Achievement

The performance of this issue highlighted a readership of 400,000, 70,000 page views, and 30,000 HNI engagement, indicating the success of the partnership between Airbnb, City Palace, and Travel + Leisure India & South Asia. The collaboration not only promotes tourism in Jaipur but also offers guests a unique and luxurious experience of staying in a real-life royal palace.

Sign up for our newsletters to have the latest stories delivered straight to your inbox every week.

Maneekan Viratham Poonsawat

Maneekan Viratham Poonsawat

Regional Assistant Manager - Communications & Corporate Development

Maneekan Viratham Poonsawat
Recommended For You
HELLO! Magazine Thailand Hosts H! LIST 2023: ‘The Glamour of Nature’ Charity Dinner

HELLO! Magazine Thailand Hosts H! LIST 2023: ‘The Glamour of Nature’ Charity Dinner

The event of the year was set to celebrate the release of the ‘H! LIST 2023’ magazine and honour celebrities who are devoted to serving society. HELLO! Magazine Thailand recently hosted its annual charity dinner, titled “H! LIST 2023: ‘The Glamor of Nature’ Charity Dinner,” in celebration of the special edition release of the magazine […]

BurdaLuxury Strengthens Leadership Team in Malaysia with Key Appointments

BurdaLuxury Strengthens Leadership Team in Malaysia with Key Appointments

BurdaLuxury, Asia’s leading media company, today announced a series of strategic leadership appointments at BurdaLuxury Kuala Lumpur that reaffirm the company’s commitment to setting new benchmarks in the Malaysian luxury media landscape.  Joining the team on October 16th, Tengku Zainab Ajlaa will take on the role of Editor at Prestige Malaysia following the departure of […]

Rashmika Mandanna

Rediscovering the Gems of Abu Dhabi: A Multi-Influencer Campaign by Travel + Leisure India & South Asia and Department of Culture and Tourism Abu Dhabi

In collaboration with the Department of Culture and Tourism Abu Dhabi, Travel + Leisure India & South Asia launched a 3-part campaign aimed at rediscovering the gems of Abu Dhabi. The campaign included a multi-influencer strategy across 3-4 months, bringing in unique perspectives from editorial, celebrity, and influencer-driven content. The campaign delivered multiple forms of media, including print articles, ads, native stories, banners, social content, and takeovers. Influencer marketing played a crucial role in the campaign, featuring three leading celebrities and influencers - Rashmika Mandanna, Chef Anahita Dhondy, and Akush Bahuguna.