Singapore Airlines wants to promote the exceptional quality of its onboard gourmet offerings in a unique and engaging way. Travel + Leisure India & South Asia presents a masterclass at The Leela Ambience Gurugram Hotel & Residences in association with Singapore Airlines, led by culinary genius Chef Sanjeev Kapoor.
Having previously collaborated, adding Singapore Airlines into one of Travel + Leisure India & South Asia's brand events was an obvious decision for both. The typical Masterclass event at Travel + Leisure India & South Asia was given a new twist by teaming with celebrity chef Sanjeev Kapoor, who presented the event and taught attendees how the meals were produced and what makes them exceptional.
Chef Sanjeev Kapoor
The audience had to be carefully picked in order to magnify the airline's menu, which is where the marketing team and Travel + Leisure India & South Asia's editorial department coordinated closely. The guest list was carefully chosen to include regular travellers who would appreciate the upgraded dining experience. This would also assist the airline's brand image among its customers.
Culinary Masterclass with Chef Sanjeev Kapoor
Lifestyle Asia India also provided event assets such as images, invitations, videos, media, and other materials. The digital performance showed 102,000 EDM views and 60,000 online viewers. Aside from the offered creatives, the brand maximized event publicity in magazines.