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Insights

What Fashion Brands Can Learn from Staging Shows in Asia

On November 13, 2025, The Londoner Arena in Macau transformed into the epicentre of haute couture as Louis Vuitton unveiled its Cruise 2026 collection. Nicolas Ghesquière’s designs, first showcased in the Cour d’Honneur of the Palais des Papes in Avignon, were meticulously recreated, offering Asian audiences a taste of Parisian grandeur without leaving the continent. Among the elite guests were Victoria Song, Carina Lau, Louise Wong, and Yuxiao Lu – an assemblage of cultural icons whose presence underscored Asia’s rising influence in the luxury landscape.

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Man Birkins & Androgynous Tailoring: How Luxury Fashion is Flipping the Script
Insights

Man Birkins & Androgynous Tailoring: How Luxury Fashion is Flipping the Script

On the shining avenues of global fashion capitals and within the hushed luxury salons of Paris and Milan, a quietly audacious shift is taking place. The legendary Hermès Birkin bag - once the quintessential symbol of feminine luxury - is being carried by men. Concurrently, androgynous tailoring has moved from edgy fringe to mainstream norm. These two phenomena are not isolated; they marry in a broader redefinition of luxury itself: iconic bags meet gender-neutral tailoring, challenging traditional notions of status, style and exclusivity.

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