BurdaLuxury, one of Asia’s leading media companies, today announces the appointment of Alisa Panasuriyasombat as Director of Brand Solutions and Partnerships. With over 30 years of experience in media, Alice is an industry veteran, previously holding the role of deputy editor for Tatler Thailand and Koktail Magazine.
In her new role, Alice will oversee marketing, brand solutions, events and partnerships for the BurdaLuxury luxury lifestyle brand, Prestige Thailand, and will work alongside the brand’s editorial and sales teams to launch new campaigns and conceptualise signature events, including 300 High Flyers, 40 Under 40, and the recently launched regional initiative Women of Power.
“I am incredibly excited to be joining BurdaLuxury, a company that has established itself as the market leader across Asia. Prestige is a brand that has brought together luxury brands and influential individuals for decades, and I see this as a unique opportunity to build on the great work that has been done,” said Alisa.
Björn Rettig, CEO of BurdaLuxury, said: “At BurdaLuxury, all of our brands center around telling meaningful stories and sharing unique experiences in creative ways. For Prestige, in particular, we really aim to bring together a community – Asia’s inner circle. With Alisa’s experience and passion for luxury brands and media, I can’t wait to see her elevate the experiences we offer and continue growing our audience.”
The appointment reflects the continued growth of BurdaLuxury and its brands in Thailand and beyond, with the company recently announcing the addition of Travel + Leisure Southeast Asia, Hong Kong, and Macau to its portfolio, along with rebranding Lifestyle Asia Bangkok to Lifestyle Asia Thailand, with the addition of dual Thai and English content.