BurdaLuxury and Meredith Corporation Announce Content Syndication Partnership

BurdaLuxury and Meredith Corporation Announce Content Syndication Partnership

BurdaLuxury, one of Asia's leading media companies, and Meredith Corporation, the leading food, lifestyle and entertainment media company, today announced a content syndication partnership. Combining Meredith's expertise in trusted lifestyle content and BurdaLuxury's network of brands and readers in the Asian market, the partnership enables both companies to bring more personal, relatable content to readers across the region.

As part of the content syndication partnership, digital content from Meredith's leading brands FOOD & WINE, Health and SHAPE, will be available across BurdaLuxury's lifestyle brands, including Lifestyle Asia, Prestige, and AUGUSTMAN. The addition of content from Meredith's trusted brands brings expanded content offerings to BurdaLuxury complementary to its own. This new partnership allows BurdaLuxury to diversify its content mix and enables Meredith to expand its reach to consumers in Asia.

"Through this partnership with Meredith and their experienced Meredith International team, we're able to unlock even more potential in the Asian media landscape, while continuing to bring engaging, impactful content to our consumers. We are excited about this collaboration and the benefits it will bring to Lifestyle Asia, Prestige and AUGUSTMAN readers as well as wider audiences across Asia."
━ Björn Rettig, Chief Executive Officer, BurdaLuxury

"The FOOD & WINE, Health and SHAPE brands have enormous global relevance for passionate epicurean, health and wellness, and beauty lifestyle enthusiasts. We're thrilled to partner with BurdaLuxury to reach audiences in the world's largest and most diverse continent and introduce them to our highly-personal content and storytelling," said Amanda Dameron, Chief Digital Content Officer, Meredith Corporation.

This announcement marks the next stage in BurdaLuxury's collaboration with Meredith; the company currently licenses Travel + Leisure India & South Asia from Meredith.

Sign up for our newsletters to have the latest stories delivered straight to your inbox every week.

Netty Venita Prommaporn

Regional Head of Communications & Corporate Development

Netty Venita Prommaporn
Recommended For You
HELLO! Magazine Thailand Hosts H! LIST 2023: ‘The Glamour of Nature’ Charity Dinner

HELLO! Magazine Thailand Hosts H! LIST 2023: ‘The Glamour of Nature’ Charity Dinner

The event of the year was set to celebrate the release of the ‘H! LIST 2023’ magazine and honour celebrities who are devoted to serving society. HELLO! Magazine Thailand recently hosted its annual charity dinner, titled “H! LIST 2023: ‘The Glamor of Nature’ Charity Dinner,” in celebration of the special edition release of the magazine […]

BurdaLuxury Singapore Announces Deputy Editor and Digital Editor

BurdaLuxury Singapore Announces Deputy Editor and Digital Editor

BurdaLuxury, Asia’s leading media company, announces the appointment of Zhao Lu as the Deputy Editor for PIN Prestige Singapore, and Candice Chua as the Digital Editor for Prestige Singapore, effective immediately. With about 15 years of experience in Chinese luxury publishing covering a wide range of topics, Zhao will play a crucial role in overseeing […]

BurdaLuxury Appoints Elyza Khamil as Managing Editor, Leading Content Strategy and Campaigns for Travel + Leisure Southeast Asia, Hong Kong, and Macau in Malaysia

BurdaLuxury Appoints Elyza Khamil as Managing Editor, Leading Content Strategy and Campaigns for Travel + Leisure Southeast Asia, Hong Kong, and Macau in Malaysia

BurdaLuxury Kuala Lumpur, Asia’s leading media company, today announced the appointment of Elyza Khamil as Managing Editor for the Malaysian edition of Travel + Leisure Southeast Asia, Hong Kong, and Macau.  In this new role, Elyza will lead the content strategy and conceptualise campaigns for the brand in Malaysia. She will report directly to Natasha […]