BMW Thailand hosted an exclusive luxury experience for members of the BMW Excellence Club. The HELLO! team joined them on their journey, lasting over three days in Chiang Rai. 

BMW Excellence Club's Exclusive Trip to Chiang Rai

To show an appreciation for their loyal clients, BMW Thailand hosted a BMW Exclusive Luxury Experience, bringing together BMW lovers and members of the BMW Excellence Club. The trip lasted three days and two nights and took guests on an exciting adventure through the sights of Chiang Rai that combined unparalleled adventure, gourmet experiences and the opportunity to mingle with like-minded people.

Local Experience in the Northern Region

The honored guests visited the highest point at Doi Tung, where they paid homage to the Phra That Doi Chang Mup chedi. Resting upon a rock that resembles a crouching elephant, the chedi itself is over a century old, and is truly a must-visit in the Northern region. After paying their respects, the group was taken to the botanical gardens nearby, which houses some of the rarest local flower species to exist, including thousand-year old roses and native orchids. Fun fact: at 1,500 metres above sea level, this exact point also offers unobstructed views over Myanmar and Laos. 

Exclusive Glamping Experience at the Four Seasons Camp Golden Triangle

This year, BMW Thailand managed to impress the guests with a sustainable glamping experience at the Four Seasons Camp Golden Triangle. Combining exclusivity and adventure in a style truly fitting of BMW’s brand identity, the experience gave guests the opportunity to truly immerse themselves in nature, while still enjoying the comforts of a luxurious getaway. On site, guests were treated to a myriad of activities, from a speed boat trip at check-in, to large furnished tents complete with bathtubs and elephants living happily in the surroundings — all of which allude to BMW’s focus on sustainability. 

While the agenda was undoubtedly packed with notable experiences, the highlight of the trip was undoubtedly the opportunity to experience real driving, as BMW owners got the chance to take their cars for a fun spin. Models such as the BMW X7 xDrive40d M Sport, BMW 730Ld M Sport, BMW 745Le xDrive M Sport and more were on display at the event, while members of the BMW Excellence Club reveled in being able to truly enjoy the potential of their beloved cars.