Burda Media India, one of the largest international media companies in India, have announced a continued partnership with Vistara, India’s finest full-service carrier and a joint venture of Tata Group and Singapore Airlines, have announced the return of an all-new-in- flight magazine on-board all Vistara flights.
The partnership began in early 2020 when the pandemic transformed the way airlines interacted with consumers. Burda Media India brought in its expertise in lifestyle and luxury content to woo Vistara’s premium audience. In a novel, integrated approach to content, Burda Media India and Vistara designed a digital edition of Vistara’s in-flight magazine as well as a dedicated microsite.
This ensured that consumers got accessible, engaging content and the digital offerings enabled them to discover travel and lifestyle content through an omnichannel experience.
With the recent revival of the travel industry, the partnership continues with the return of the print edition of Vistara’s in-flight magazine on-board all flights. Since the resumption of flights, Vistara has already noticed an increase in daily departures compared to pre-Covid times. As Vistara continues to add more domestic and international destinations to its expanding list, the return of the in-flight magazine creates an interesting opportunity to engage with Vistara’s growing clientele.
Simon Clays, Regional Director of Print Operations and Strategy at Burda Media India and Asia sounded excited about the partnership. He said,” “At Burda Media India, ensuring the highest quality content and design aesthetic across our brands has always been our top priority. We’re thrilled to be partnering with Vistara to bring that same level of quality content to entertain, engage, and inspire Vistara’s travellers.”
Speaking about the partnership, Rashmi Soni, Vice President & Head of Corporate Communication, Vistara, said,” At Vistara, we aim to offer an immersive onboard experience to all our customers and our in-flight magazines is one of the key elements enabling it. It has been our constant endeavour to publish engaging and meaningful content in our inflight magazine, thereby extending our “intuitive thoughtfulness” to our customers. We are delighted to partner with Burda Media India, who share their expertise and experience in travel and lifestyle content to help us further elevate the overall experience we offer onboard.”
Through the collaboration, Vistara will launch its annual Celebration issue in December 2021 focusing on travel and lifestyle through the prism of year-end festivities including Diwali and Christmas.
TATA SIA Airlines Limited, known by the brand name Vistara, is a 51:49 joint venture between Tata Sons Private Limited and Singapore Airlines Limited (SIA). Vistara brings together Tata’s and SIA’s legendary hospitality and renowned service excellence to offer the finest full-service flying experience in India. Vistara commenced its commercial operations on January 9, 2015, with an aim to set new standards in the aviation industry in India and it today connects destinations across India and abroad. The airline has a fleet of 50 aircraft, including 39 Airbus A320, four Airbus A321neo, five Boeing 737-800NG, and two Boeing 787-9 Dreamliner aircraft, and has flown more than 29 million customers since starting operations.