AUGUSTMAN Singapore celebrated the induction of the Class of 2025 of its annual signature campaign – The A-List – with a finale party on Wednesday, 22 October 2025 at Baia, Singapore, in partnership with Braun Büffel, Cycle & Carriage, Johnnie Walker, and Ulysse-Nardin.
Since its inception in 2012, AUGUSTMAN Singapore’s A-List campaign has served as a beacon and lightning rod for a community of gentlemen who have distinguished themselves and who embody the tenets of style, substance, and success – championing a cause that is bigger than himself.
The evening, held under the theme “Unforgettable,” commenced with welcome speeches from Lena Kwek, Managing Director and Publisher, BurdaLuxury Singapore & Malaysia, and Farhan Shah, Editor-in-Chief, AUGUSTMAN Singapore & Malaysia, who emphasised how this year’s celebration marks a new evolution for the brand’s signature campaign, serving as a continuation of A-List: The Call, that was held in March.
“In the past, our A-Listers were selected through word of mouth, however, this year, we wanted to democratise the search, hence the inception of A-List: The Call,” said Shah. “The Call really ensured we reached out to as many people as possible and helped us gather all our potential A-Listers into one space where we were able to record, and ask relevant questions – and that’s what tonight is about: celebrating the 12 gentleman who passed The Call! I hope tonight inspires people to realise that they can reach out to something big and push boundaries to create a better community, while being stylish at the same time!”
Following the speeches, the honourees for AUGUSTMAN Singapore’s A-List 2025 were officially presented with their acrylic plaques, inducting them into the Class of 2025.
The evening concluded with guests enjoying entertainment performances from Circus of Altrades and a set by DJ Kiara. The 200 guests in attendance were also treated to a secret contortionist performance which ensured energies remained at an all time high until the end of the night.
In addition to being presented in partnership with Braun Büffel, Cycle and Carriage, Johnnie Walker, and Ulysse-Nardin, guests received goodie bags curated by Swisse and Aesop as a memento for the evening.
For the full list of AUGUSTMAN Singapore’s A-List Class of 2025, please click here.
Connect with AUGUSTMAN Singapore on Instagram @augustman
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ABOUT AUGUSTMAN
Available in Malaysia and Singapore, AUGUSTMAN’s print edition was launched in 2006, followed by the digital platform in 2009. Since then, the title has evolved to become one of the most prominent men’s lifestyle publications in the industry.
