BurdaLuxury, one of Asia’s leading media companies, today announced the appointment of Christoph Pagel as Chief Operating Officer (COO), overseeing digital and print operations regionally, technology, product, as well as operations and strategy for a key brand license in the BurdaLuxury portfolio, Travel + Leisure Southeast Asia, Hong Kong, and Macau.
With over 13 years of experience in leading specialised teams, growing premium brands, and leading editorial strategy, Pagel previously held the position of regional director of digital operations and strategy at BurdaLuxury for four years, where he was responsible for building the digital team on a regional scale for BurdaLuxury’s brands, including Prestige, Lifestyle Asia, PIN Prestige, AUGUSTMAN, Travel + Leisure India & South Asia, and HELLO! Thailand. Prior to his role at BurdaLuxury, Pagel held leadership positions at BurdaForward news platform FOCUS Online and spearheaded the launch of The Huffington Post in Germany.
Christoph Pagel, COO of BurdaLuxury, said: “I’m incredibly proud to take on the role of COO. It’s an exciting time for opportunity and growth, both within Asia and media in general, and it’s a huge privilege to work for so many different brands at the forefront of luxury, lifestyle, and travel in Asia. I look forward to continuing my journey at BurdaLuxury in this new capacity alongside an exceptional team.”
“I’m thrilled to be working with Christoph in this new role. Having worked with Christoph over the last four years, I’ve seen first-hand how he has been an integral part of BurdaLuxury’s growth and success,” said Björn Rettig, CEO of BurdaLuxury. “Christoph’s experience building editorial teams and driving digital growth is the perfect combination for us as we continue scaling our business.”
As COO, Pagel will play a pivotal role in BurdaLuxury’s efforts to drive digital growth and scale its operations across Asia. The appointment underscores the company's growth plans for the coming years and dedication to building a digital-first content business.
The appointment is effective immediately.
BurdaLuxury is one of Asia's most vibrant and progressive independent media houses. Its portfolio includes a variety of successful regional publishing brands in the lifestyle, luxury and travel markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include Prestige, AUGUSTMAN, PIN Prestige, Travel + Leisure Southeast Asia, Hong Kong and Macau, HELLO! Magazine Thailand, Travel + Leisure India & South Asia and Architecture + Design. Digital offerings include Lifestyleasia.com, Travelandleisureasia.com, Augustman.com, PrestigeOnline.com, PinPrestige.com, th.hellomagazine.com, Architectureplusdesign.in. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Operating in 14 countries, Burda employs more than 11,000 people and owns 550 media brands.
Netty Venita Prommaporn
Regional Head of Communications & Corporate Development