HELLO! Thailand launched ‘Beauty & Health’ a microsite designed to offer Thai readers a unique platform to address and celebrate conversations in the beauty and health landscape.
As the audience evolves, the microsite serves as a "bible" for communicating beauty and health-related insights. With the latest beauty news, treatments and therapies, inspiring health stories, and expert advice, this will be a trusted source of information for readers on how to care for their physical and mental health and to help readers live their healthiest lives.
The newly launched 'Beauty &Health' microsite is divided into two sections: Beauty and Health. The Beauty section keeps readers up to date on the latest beauty trends, tips, and tricks. The Health section contains general as well as specific information about physical and mental health.
Along with the new microsite, HELLO! Thailand previously unveiled an inaugural digital cover for Beauty&Health featuring Thanchanok "Bebe" Rithnaka, best known as a fitness influencer (#bebefitroutine), with daily workout sessions streamed on Facebook, Instagram, and YouTube to her massive fan base. The cover model shares inspiring stories about her fitness journey, as well as building strong mental and physical health.
"Through expert insights, this will be a hub where our readers can indulge themselves in holistic beauty experience," said Waraporn Siriboonma, Managing Director of BurdaLuxury Bangkok.
Aside from the two main sections, HELLO! also works with clinics and hospitals to provide informative beauty and health insights in review sections where editors and celebrities provide direct input
The microsite is live at the link here.