BurdaLuxury, Asia’s leading media company, today announced the appointment of Jennifer Chen as the new Editor-in-Chief of Prestige Singapore, effective immediately. In this role, Chen will lead the creation of editorial ideas, establish marketing partnerships with brand partners as well as act as the face and brand ambassador of Prestige Singapore.
With a distinguished career spanning over two decades, including close to 10 years of experience in luxury publishing, Chen will oversee Prestige Singapore’s editorial direction, content strategy, and creative vision. Chen’s substantial expertise in content production and editorial services, along with her prior role as Editor at The Peak Singapore, positions her as the driving force to lead Prestige into a new era.
“We are thrilled to welcome Jennifer as Editor-in-Chief of Prestige Singapore,” said Lena Kwek, Managing Director of BurdaLuxury Singapore. “Given her extensive experience in media and publishing, I am confident that Jennifer’s appointment will introduce a fresh editorial approach to covering the local luxury lifestyle scene in Singapore. Her familiarity with Singapore’s media industry ensures Prestige Singapore can maintain its reputation as the leading authority in luxury insights and lifestyle.”
Jennifer Chen, Editor-in-Chief of Prestige Singapore, said: “Prestige is renowned for its lifestyle coverage of Singapore's affluent and influential. I look forward to building on the title's strengths, as well as growing its illustrious community and digital ecosystem.”
The appointment marks a significant chapter in Prestige’s commitment to documenting the world of luxury living, embracing the constantly evolving interests and tastes of its readership. Chen’s insight into the Singaporean media scene paired with her expertise in publishing will ensure Prestige captures the media zeitgeist across the region.
Society’s luxury authority, Prestige is the lifestyle media of choice for the affluent and influential. As arbiters of style, substance and sophistication, Prestige is the voice of Asia’s movers and shakers, and provides the insider perspective into the world of gracious living with an eye on social consciousness. Always inspiring, tasteful and relevant, our content spans local society, business titans, international news, entertainment, fashion, watches and jewellery, travel, culture dining, wealth and high-end gadgets. Reaching out to an international audience, our exclusive online-only digital content includes unabridged versions of print stories, behind-the-scenes video footage, and multimedia content.
BurdaLuxury is one of Asia's most vibrant and progressive independent media houses. Its portfolio includes a variety of successful regional publishing brands in the lifestyle, luxury and travel markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, PIN Prestige, Architecture + Design and Travel + Leisure India & South Asia. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com, PinPrestige.com, Architectureplusdesign.in and Travelandleisureasia.com. Burda Luxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Operating in 14 countries, Burda employs more than 11,000 people and owns 550 media brands.
Netty Venita Prommaporn
Regional Head of Communications & Corporate Development, BurdaLuxury