With the growth of online audiences and readers, traditional advertising techniques are no longer enough to attract and retain customers. HELLO! Thailand recognized this and sought to provide a new option for clients to increase their online presence and sales prospects through product tie-ins.
The challenge for HELLO! Thailand was to create a new way for clients to engage with their target audience online and broaden their digital reach.
HELLO! Thailand launched digital covers, which allowed advertisers to display their products and services through content sharing on HELLO! platforms and networks. This approach enabled brands to build long-term relationships with potential clients and engage with the general public. HELLO! Thailand also curated creatives for the clients, including three online articles, videos, and social media coverage. The cover stories explored self-care, fashion, and lifestyle of the cover personality, Parama "Nam" Raiva.
With the creatives delivered, HELLO! Thailand was able to secure 1,000 page views, 146,000 reach, 14,000 engagement, and 46,000 video views. These results demonstrate the success of the digital cover approach in engaging with the target audience and increasing online presence.
HELLO! Thailand's digital cover approach is a successful solution for brands looking to increase their online presence, reach more target readers, and increase sales prospects through product tie-ins. By providing a new way for clients to engage with their audience online and offering creative content, HELLO! Thailand was able to help clients build long-term relationships and expand their digital reach.
Find out more at HELLO! Magazine Thailand.