Burda Luxury

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From Tools to Trophy Pieces: The Evolution of Luxury Kitchenware

In October, Porsche and Smeg unveiled a collaboration that blends the roar of the racetrack with the quiet rituals of the kitchen, reimagining everyday appliances through motorsport heritage and Italian design. Anchored by a limited-edition tribute to the Porsche 917 KH – the Salzburg-red icon that secured Porsche’s first Le Mans win in 1970 – the collection includes a numbered FAB28 fridge and bean-to-cup coffee machine wrapped in racing stripes and matte-black accents, joined by two additional ranges in Carrara White Metallic and Shade Green Metallic that reinterpret Porsche’s signature hues across toasters, kettles, blenders, and more. It’s a striking example of how kitchenware has evolved far beyond function to become a modern status symbol, where craftsmanship, nostalgia, and design converge in the everyday theatre of the home.

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